Category: Pricing

CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Mediavine compared CPMs and fill rates in March and April, before GDPR went into effect, with CPMs and fill rates during June and July, after GDPR was implemented. Source:

Ads.txt And The Future Of Data Pricing

What if data was sold via the traditional offline or analytic model of data licensing? Adobe is one of the few exchanges that already offers licensing of digital data within its DMP. Another option that may become popular is the cost-of-media model made famous by The Data Alliance within The Trade Desk. Source: