Category: Pricing

In Quest for Profitability, Pay TV Continues to Lose Users

In 2018, there were 170.7 million subscription OTT viewers, which grew 6.9% to 182.5 million this year. Last year, there were 36 million non-pay TV households in the US, which will increase to 40.2 million this year, reaching 44.3 million in 2020. Read More: www.emarketer.com

CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Mediavine compared CPMs and fill rates in March and April, before GDPR went into effect, with CPMs and fill rates during June and July, after GDPR was implemented. Source: https://adexchanger.com/publishers/cmps-bring-up-cpms-mediavine-study-finds-52-increase/