Category: Standards

Research Insight: Video Ads Are Getting Longer

The study broke video ads down into two cohorts: video ads running YouTube and video ads running everywhere else. The Headline: Video ads are getting decidedly longer – albeit in the least dramatic way possible. Read More:

Tv Industry Eyes Hybrid Linear, On-demand Ott Services

Once used to describe pared-down cable TV packages, the skinny bundle has since been brought into the digital video sphere and can describe linear OTT services that offer customizable channel packages or a service that combines linear and on-demand content, as defined in the Digital TV Europe study. Time spent with linear OTT services grew 108% year over year, much faster than the 60% in time spent viewing other streaming services not defined as linear OTT, per Conviva. Read More:

Almost Half Of Us Programmatic Display Ad Spend Expected To Be Allocated To Video This Year

Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This new data has mobile’s share of the total programmatic video ad spend in the US for 2019 increasing to 52.5%. eMarketer also forecasts mobile’s growth in programmatic ad spend to top out in 2020 at 53.9% before leveling off in 2021. Read More:

How Much Of Programmatic Gets Spent On Video?

We include the majority of social video in our definition of programmatic video because platforms like Facebook, Twitter and Snapchat allow advertisers to transact via programmatic direct ad manager tools. We expect the combined programmatic video ad revenues of social networks today to account for roughly a third of total programmatic video ad spending. Read More: