Category: 101

How to reach consumers while protecting their privacy

With the amount of data available today, probabilistic methods allow companies to continue running highly targeted and personal campaigns while ensuring the anonymity required by consumers today. Source:

MRC Updates Ad Verification Guidelines

The updates in the supplement modernize the IAB Guidelines for the Conduct of Ad Verification, first released by MRC and IAB in 2012. Source:

How to Stop Your Smart TV From Tracking You

Consumer Reports has a rundown on how to disable tracking on LG, Vizio, Samsung, and Roku TVs. And if you have a Smart TV, don’t see any tracking options in the menu, but are still a little concerned that you missed something, you can always reset your television to its factory settings. Source: