Category: AdTech

 

 

Too early for sellers.json? Ads.txt implementation still pretty messy, fraught with error.

HOW SELLERS.JSON AND OPENRTB SUPPLY CHAIN OBJECT REINFORCES DSPS/BUY SIDE CONFIDENCE IN PROGRAMMATIC ADVERTISING: Json and OpenRTB Supply Chain Object, buyers can further increase their confidence in programmatic vendors as now buy side gets concise and accurate information on every seller participating in the programmatic transaction. Json and OpenRTB Supply Chain Object and flag if any of the sellers are not listed in these files. Read More: martechseries.com

Massive Malvertising Campaign Reaches 100M Ads, Manipulates Supply Chain

Since January, there have been two peaks of 28 million and 14.5 million compromised ads respectively, with more than 100 million malicious ads served this year as of mid-June. Fiber ads can make money as a middle man earning a brokerage fee for procuring traffic for these clients, while also reaping the benefits of successful scams and malware infections that stem from redirecting those clients’ ads to malicious sites. Read More: threatpost.com

YouTube’s Trampled Foes Plot Antitrust Revenge

YouTube then used that supply to control ad prices and amass data about viewers, squeezing out anyone that tried to compete, according to interviews with more than a dozen partners, rivals and former employees. Many asked not to be identified discussing sensitive information about a powerful industry player. YouTube didn’t wipe out competition in one fell swoop, or act maliciously, according to these people. That left a graveyard of failed companies in its wake and fewer choices for advertisers, the people said. In digital video advertising, YouTube has no peers. Read More: www.bloomberg.com

Would Advertising Work for Netflix?

Roughly a quarter of U.S. subscribers said they would cancel Netflix if the company introduced ads without lowering prices, according to a recent survey from Hub Entertainment Research. Netflix would have to be willing to generate less revenue from ad-supported subscribers than from its paid subscribers – at least in the short term. Read More: www.fool.com

Google Accused of Ripping Off Digital Ad Technology in U.S. Lawsuit

Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google Ads and Google AdSense, infringed on six patents. Impact Engine alleged that, after a series of meetings between the companies, Google copied its intellectual property instead of creating a business partnership. Read More: reuters.com

F.T.C. Approves Facebook Fine of About $5 Billion

President Trump has dialed back regulations in many industries, but the Facebook settlement sets a new bar for privacy enforcement by American officials, who have brought few cases against large Silicon Valley companies. On Thursday, President Trump took shots at Facebook and other social media companies, accusing them of being biased against conservatives. Read More: www.nytimes.com

Regulators Eye the Auctions That Decide Which Web Ads You See

Users’ behavioral data isn’t being shared with a single company but is rather made available to as many as 2,000 companies to facilitate bidding. A group representing EU privacy regulators said it is difficult to justify relying on the legitimate interest basis for companies that track users across multiple sites and apps for advertising purposes. Read More: www.wsj.com