Category: AdTech

Google, Digital Platforms Hit With Probe Into Ad Practices By UK CMA

Those include to what extent online platforms have market power in user-facing markets, and what impact this has on consumers, whether consumers are able and willing to control how data about them is used and collected by online platforms, and whether competition in the digital advertising market may be distorted by any market power held by platforms. These include the ability to increase competition from data mobility and open standards; the ability to give consumers greater protection when it comes to collecting their data; limiting the ability of large platforms to dominate a market; and improved transparency for digital advertising and providers. Read More: www.mediapost.com

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

PRNewswire/ – 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. For the brands assessed by Analytic Partners in the report, opening a retail store resulted in incremental sales in online channels as well, with a 4% to 8% lift in online sales from a physical store opening. Read More: finance.yahoo.com

Ads are becoming content.

P&G IS PARTNERING WITH JOHN LEGEND AND ARIANNA HUFFINGTON: P&G is partnering with John Legend and Arianna Huffington Its partnership with singer John Legend, P&G will delve into themes like parenthood, modern masculinity, music and social justice to promote brands including Pampers and Gillette. Pritchard says P&G’s approach is different because it’s getting partners like Legend involved in the process from the start and focusing on issues that consumers care about. Read More: www.businessinsider.com

Maine Enacts Nation’s Strictest Data Privacy Restrictions on Internet Service Providers

Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data. Read More: www.jdsupra.com

Amazon acquires Sizmek advertising technology

Amazon has made the move to officially acquire Sizmek’s Ad Server, the bankrupt ad technology company in an effort to cement its advertising options and compete more effectively against Google and Facebook. For the time being, both the Sizmek Ad Server and Dynamic Creative Optimisation will continue to be operated independently from Amazon Advertising. Read More: www.businessofapps.com

Sobering reality for news outlets: Your readers are somewhere else 99% of the time » Nieman Journalism Lab

The study, conducted for the Medill Local News Initiative, suggests that news outlets would be wise to broaden their view of their competition, and to analyze those competitors to learn more about what their own audiences want. For the study, Collinger analyzed anonymous data on visitors to each of the three news sites and then measured how much time they spent on that news site compared to the time they spent on other websites during that same month. Read More: www.niemanlab.org

FTC is asking questions about Amazon business practices, including Prime

1) Fulfillment by Amazon’s pricing structure This is an Amazon logistics service known more commonly in the retail industry as FBA. The service lets Amazon sellers store their goods in Amazon warehouses and have Amazon handle the packing, shipping, and customer service for these orders. 3) Amazon Prime bundling of services If you’re a frequent Amazon shopper, the $119 you spend a year on Prime to get the long list of Prime perks – unlimited one-day shipping; access to a huge online library of TV shows, movies, and songs; free online photo storage; and more – seems like a deal. Read More: www.vox.com