Category: Audience

Will Free Trials Encourage More Digital Purchases?

While D2C free trials may not have the same benefits as in-store shopping, they do allow consumers to test products for free, illustrating the trust brands have in the quality of their offerings. D2C free trials help bridge the disconnect between shopping online and shopping in-store by allowing consumers to physically interact with the product, potentially turning them into customers. Read More: www.emarketer.com

Excess TV ads drive OTT content adoption.

AS ‘SUBSCRIPTION FATIGUE’ SETS IN, THE OTT RECKONING MAY BE UPON US: These statistics are ones to watch as more companies enter the streaming space and more content is created for these subscription-based models. Read More: www.adweek.com

Almost 1/3 of B2B marketers don’t measure digital ROI!

FOUR B2B MARKETING TRENDS TO WATCH IN 2019: According to Wpromote, while lead volume ranks fourth in metrics B2B marketers use to measure digital marketing performance, quality and quantity of leads are still primary goals of marketers. Read More: www.marketingcharts.com