Category: Audience

Excess TV ads drive OTT content adoption.

AS ‘SUBSCRIPTION FATIGUE’ SETS IN, THE OTT RECKONING MAY BE UPON US: These statistics are ones to watch as more companies enter the streaming space and more content is created for these subscription-based models. Read More: www.adweek.com

Almost 1/3 of B2B marketers don’t measure digital ROI!

FOUR B2B MARKETING TRENDS TO WATCH IN 2019: According to Wpromote, while lead volume ranks fourth in metrics B2B marketers use to measure digital marketing performance, quality and quantity of leads are still primary goals of marketers. Read More: www.marketingcharts.com