Category: Content Marketing

How publishers can optimize for niche audiences

To dig into this, I wanted to revisit niche audiences in the context of referral traffic: how to maximize the niche audience you have, and the growth opportunities you shouldn’t overlook. As a primer, let’s look at where audiences discover content for the top 20 categories in our network. Read More:


6 TRENDS FROM THIS YEAR THAT PUBLISHERS CAN CAPITALIZE ON IN 2020: Many publishers are only just starting to accept this, with a survey from INMA finding that 59% of publishers spend less on engagement than they do on acquisition. We expect in 2020 to see more publishers follow the lead of the Financial Times and others that now spend at 3x times more on engagement than acquisition. Read More:

here’s why publishers should take note

Based on the feedback of publishers, our main aim with the new version of the TCF was to increase the control publishers have over which purposes vendors can use to justify the basis for their data processing activities. Importantly we have given publishers final say over which legal basis they would prefer vendors to use for each purpose, so they can have more control over how vendors present themselves on the publishers’ properties. Read More:

Google’s new audio news briefing product is paying publishers for access to their content

On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More:

Impacts of Apple’s latest privacy update thwarting ‘link decoration’

Apple’s concern: Companies have been using link decoration to sidestep Apple’s privacy-focused plans to rid the web of persistent tracking. As part of the update, Apple thwarted link decoration use by putting a seven-day limit on all non-cookie storage data, like local storage – a type of web storage that allows sites to store data directly in the browser typically with no expiration date. Read More: