Category: Data Targeting & AI

Facebook’s API Shows How It Shares Ad Data

Facebook is providing more insight into how it shares advertising data, with the launch of its Ads Archive application programming interface. A small group of researchers was invited to test a beta version of the API Ad Library last August, with databases created using web browser extensions that upload ad data as users browse the site. Read More:

Ctv Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together

Only some types of companies within the CTV ecosystem can collect viewing data or identity data about their viewers. The industry is bringing this data together in three ways: through technologies designed to stitch together capabilities like targeting, measurement, frequency management and optimization; through partnerships between distributors and programmers; and through the formation of industry standards. Read More:

Ads as Content or Content as Ads? Either way, brilliant!

HOW THE BBC USES PROGRAMMATIC ADS TO DISTRIBUTE BRANDED CONTENT: Using audience data, he said, is delivering branded content to the right people at the right time and resulting in less wastage. The BBC regularly uses its audience behavioral data to look at what audience groups are interested in, from trending topics to the stories, formats and devices that its audience is spending the most time on. Read More:

You can’t be transparent without opening up measurement

GOOGLE, FACEBOOK: WE’RE COMMITTED TO TRANSPARENCY: Both platform executives – Facebook Director of Advertising Research Daniel Slotwiner and Google Senior Product Manager Alec Berntson – said they were committed to working with the MRC, as well as advertisers, agencies and various third-party measurement firms, to create greater transparency and validity, but they also needed to balance those efforts against increasing needs to ensure their users’ privacy. The biggest tension in the discussion focused on whether, how and when the platforms would enable their user data to be accessed in a way that would enable advertisers to conduct meaningful attribution analyses. Read More:

Google embraces consumer control of data

INTRODUCING AUTO-DELETE CONTROLS FOR YOUR LOCATION HISTORY AND ACTIVITY DATA: You can already use your Google Account to access simple on/off controls for Location History and Web & App Activity, and if you choose-to delete all or part of that data manually. Choose a time limit for how long you want your activity data to be saved-3 or 18 months-and any data older than that will be automatically deleted from your account on an ongoing basis. Read More: