Category: Data Targeting & AI

You can’t be transparent without opening up measurement

GOOGLE, FACEBOOK: WE’RE COMMITTED TO TRANSPARENCY: Both platform executives – Facebook Director of Advertising Research Daniel Slotwiner and Google Senior Product Manager Alec Berntson – said they were committed to working with the MRC, as well as advertisers, agencies and various third-party measurement firms, to create greater transparency and validity, but they also needed to balance those efforts against increasing needs to ensure their users’ privacy. The biggest tension in the discussion focused on whether, how and when the platforms would enable their user data to be accessed in a way that would enable advertisers to conduct meaningful attribution analyses. Read More: www.mediapost.com

Google embraces consumer control of data

INTRODUCING AUTO-DELETE CONTROLS FOR YOUR LOCATION HISTORY AND ACTIVITY DATA: You can already use your Google Account to access simple on/off controls for Location History and Web & App Activity, and if you choose-to delete all or part of that data manually. Choose a time limit for how long you want your activity data to be saved-3 or 18 months-and any data older than that will be automatically deleted from your account on an ongoing basis. Read More: www.blog.google

Misuse Of Personal Data Is The Leading Cause Of Tech Industry Distrust

The tech industry is far from immune, with a report from Dentsu findings that the main driver of consumer distrust with tech companies is the misuse of personal data. Of the more than 43,000 people surveyed globally, almost two-thirds stated that they believe that misusing personal data was the main cause for not trusting tech companies. Read More: www.marketingcharts.com

Is ‘identity management’ just another DMP or valuable to consumers?

INVESTORS ARE PLACING THEIR BETS ON IDENTITY MANAGEMENT: The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures and Venrock with the funds intended to further its international expansion. Read More: www.adweek.com