Category: Email

What Do Consumers Want From Marketing Emails?

The popularity of retailer emails skews slightly toward older respondents, as evidenced in a March 2019 report from Alliance Data. Closely trailing at 38%, boomers also welcomed brand communications via email. Read More: www.emarketer.com

How Long Is Your Autoresponder Cycle?

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open and click rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates. Read More: www.marketingcharts.com

Social is more effective than email for lead gen.

EMAIL IS MOST-USED LEAD-GEN CHANNEL, BUT NOT SEEN AS THE BEST, STUDY FINDS: Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Read More: www.mediapost.com