Category: Email

or Post-Purchase Brand Emails

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

About one-quarter of respondents say they are likely to open emails when the subject line references the product or service being featured in the email, while fewer say they are likely to open an email with their name in the subject line or if it has a surprising statistic. Although 1 in 12 consumers say they’d rather not receive any further emails from a brand after they’ve made a purchase, there are circumstances where other consumers are happy to hear from a brand via email. Read More:

arketing Objectives

Brand Awareness is Top of Mind in Email Signature Marketing

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Only 13% of small businesses not using this form of marketing stated that difficulties with measuring the effectiveness of email signature marketing campaigns was the leading reason for not using it as a marketing channel. Read More:

saging Channels Driving Sales

Email Continues to Drive Purchases

In a survey that spanned 6 countries and nearly 5,000 respondents, almost three-quarters of those from the US report having purchased a product or service from email. Although global advertising spend on social media has grown to become the third-largest advertising channel last year, behind TV and paid search, far fewer US respondents report have purchased from a social media ad than from an email. Read More:

Deliverability Rates

Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year

Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. Notably, in Europe, the Czech Republic and Belgium both had an impressive inbox placement average of 92% in 2019, with the Czech Republic seeing a 12 percentage point increase between Q1 and Q4. The average rate in North America, of 83%, was hampered by the US’ below-average performance, as Canada boasted an above-average rate of 89%. Although Latin America has struggled in the past, in 2019 it reached the global average of 83%, with Argentina matching Canada’s deliverability rate with an average of 89%. Senders in Switzerland and India both experienced low deliverability rates last year at 67% and 69%, respectively. Read More:...

eMarketer Trends, Forecasts & Statistics

GetResponse reported an average 19.0% open rate, whereas Epsilon reported separate rates for business-as-usual emails and triggered emails, with the latter performing about 60% better. Noad. Pauline Majer, head of email marketing at team management application, was against using open and click rates as KPIs. Read More:

ail Open and Click Rates

Email Click Rates Continue to Decline. Which Emails Perform Better?

In the second quarter of 2019, analysis of the aggregated data of emails sent through Epsilon’s platform shows that average email click-through rates dropped below the 3% mark for the first time in North America, reversing a minor uptick in the same period last year. These seem to be responsible for the lower averages, as the unique click rate on BAU marketing emails was a paltry 0.7%, compared to the 5.5% for service emails. Read More:

Channel Effectiveness in Reaching Target Audiences

Four Points About Direct Mail’s Usage and Effectiveness

Direct mail is also considered an effective channel for reaching end users, sales and marketing, and finance audiences, but only for finance does direct mail come out on top. As marketers are well aware of the perceived benefits of personalization, including increased engagement and conversion, 59% direct mail marketers who say they have a high or complete level of integration also report having a lot or complete personalization in their direct mail. Read More: