Hand-picked, free “stay at home” educational games for kids.
Hand-picked, free “stay at home” table, virtual, physical, board and group games and resources for kids.
Another ad unit that has benefited from the move to interactive and engaging formats is the playable ad, which is a miniversion of the advertised game or a branded minigame. The ad works best when it replicates the most representative level within the advertised game. Read More: www.emarketer.com
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games. While most find digital ads to be annoying or distracting, the survey found that 76% of US mobile gamers prefer opt-in rewarded ads, compared with 24% that prefer mandatory ads. Read More: www.emarketer.com
Women are 25 percentage points more likely to play games on their smartphones than on PCs, and they are over three times more likely to play games on their phones than on consoles. Read More: www.emarketer.com
Playable Ads Engage Users Beyond Gaming: Google’s AdMob launched playable ads for their gaming partners last May, and Facebook launched them in August. Read More: www.emarketer.com