Category: Geolocation

At Liberty For Full Cadence On Addressable TV Ad Platform

Multiplatform TV advertising execution for content providers across the Liberty Global footprint, encompassing household addressable, network DVR, IP live, and STB and IP video- on-demand; with unified and normalized reporting that shows ad efficacy to bring value to both content owners and Liberty Global. Source: www.rbr.com

The economics and tradeoffs of ad-funded smart city tech – TechCrunch

The benefits are clear – cities pay nothing, citizens are offered free connectivity and real-time information on local conditions, and smart infrastructure is built and can possibly be used for other smart city applications down the road, such as using locational data tracking to improve city zoning and congestion. Source: techcrunch.com