Category: Marketer & Advertiser

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com

What General Topics/Industry Trends Do Data Professionals in North America Feel Will Command Their Attention the Most in the Year Ahead? 

Digital Identity Crisis Will Be a Boon for Retail Media Sellers

As advertisers struggle to connect the identities of users across channels and match marketing touchpoints up with conversions, ecommerce marketplaces like Amazon, Walmart, and Instacart will be able to make these connections directly within their own platforms. Including Walmart, are hoping to tie in-store sales into the picture as well, and they have the first-party data across digital and traditional channels to do it. Read More: emarketer.com

Innovations to be Implemented

Content Marketers Emphasize Innovation

Content marketers had been looking at using innovation to further their personalization efforts. They are more likely to look to a digital marketing agency for content technology, while the largest share employs media buying agencies for content distribution, content measurement and analytics and performance marketing. Read More: marketingcharts.com

on the Marketing Mix

Four Points About COVID-19’s Impact on Marketing

For three-quarters of the 450 marketers surveyed, being forced to shift marketing priorities was one of their top challenges, while others are facing challenges such as advertising investment and planning, switching from in-person to virtual events and tactical execution of campaigns. Many marketers have shifted their content marketing strategy in some areas. Read More: marketingcharts.com

ntent Formats for Building

What Types of Content Generate Leads That Convert?

When asked to share which types of content they found most effective in generating leads that convert, two-fifths of marketers cited video, the leading response. Lack of budget or resources is another hindrance for 42% of marketers, while targeting of leads is a challenge for some 38%. They are also finding a lack of data on leads and message/creative a challenge. Read More: marketingcharts.com

ed from Personalization

9 in 10 Marketers See Outcome Improvements From Personalization

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. In the survey of more than 400 digital marketers, respondents reported a range of outcome improvements from personalization. Read More: marketingcharts.com

by B2B Marketers to Sales

What Support Do B2B Marketers Offer Sales?

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. Sales is also benefiting from video, with 43% of marketers saying they frequently provide this type of content to their sales organization. Read More: marketingcharts.com