While consumers’ trust in advertisers has been anything but high in recent years, trust between marketers and the advertising ecosystem is also a concern. Here are some of the top issues that have frayed the trust between marketers and advertisers, per a survey by the ANA and Reed Smith. Read More: www.marketingcharts.com
An ad buyer considering connected TV has the option to buy from multiple sources, such as streaming device manufacturers, makers of smart TVs, content aggregators, programmatic ad exchanges and broadcast networks. Tom Fochetta, vice president of advertising sales at Samsung Ads, argued that rather than buying from multiple sources, ad buyers should look for products that have the ability to buy from multiple publishers through a single platform. Read More: www.emarketer.com
So says the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty to 921 brands across 110 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August 2019 and includes assessments from 55,115 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: www.marketingcharts.com
Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Hulu wants 50% of its business to come from non-interruptive ad formats by 2020. Read More: adexchanger.com
In other words, the goal is to maximize a campaign’s unduplicated reach. The advertising business is adapting to address the challenge of unduplicated reach, but change takes time. Read More: adexchanger.com