Category: Marketer & Advertiser

Innovations to be Implemented

Content Marketers Emphasize Innovation

Content marketers had been looking at using innovation to further their personalization efforts. They are more likely to look to a digital marketing agency for content technology, while the largest share employs media buying agencies for content distribution, content measurement and analytics and performance marketing. Read More:

on the Marketing Mix

Four Points About COVID-19’s Impact on Marketing

For three-quarters of the 450 marketers surveyed, being forced to shift marketing priorities was one of their top challenges, while others are facing challenges such as advertising investment and planning, switching from in-person to virtual events and tactical execution of campaigns. Many marketers have shifted their content marketing strategy in some areas. Read More:

ntent Formats for Building

What Types of Content Generate Leads That Convert?

When asked to share which types of content they found most effective in generating leads that convert, two-fifths of marketers cited video, the leading response. Lack of budget or resources is another hindrance for 42% of marketers, while targeting of leads is a challenge for some 38%. They are also finding a lack of data on leads and message/creative a challenge. Read More:

ed from Personalization

9 in 10 Marketers See Outcome Improvements From Personalization

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. In the survey of more than 400 digital marketers, respondents reported a range of outcome improvements from personalization. Read More:

by B2B Marketers to Sales

What Support Do B2B Marketers Offer Sales?

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. Sales is also benefiting from video, with 43% of marketers saying they frequently provide this type of content to their sales organization. Read More:

ons of Linear TV Advertising

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Part of this decrease or stagnation in linear TV advertising spend is likely due to the growing belief that linear TV ad spend is less effective than it once was. Programmatic Linear TV. While many TV advertisers say that linear TV advertising would be more effective if it had better targeting capabilities, this technology remains relatively nascent, and that is reflected in its adoption: 20% of decision-makers say they are making programmatic linear TV part of this year’s ad spend, although another 20% are expecting to use it in the future. Read More: