Category: Metrics

Music Streaming Apps' Average Minutes per Visitor

Ad-Supported Music Streaming is a Growing Opportunity for Advertisers

Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the overwhelming share of time spent by listeners. As free users significantly outnumber paid users as a whole on music streaming services, this means that advertisers can still reach a large share of the US population of music streaming listeners, even as more users switch to paid subscriptions on these platforms. Read More: www.marketingcharts.com

Top 10 Market Research Companies in the US (by 2018 revenue)

These Are the Largest Market Research Companies in the US

Neilsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. About the Data: Companies are ranked by research revenue in the US with the exception of Ispsos and The NPD Group some or all figures are not made available by the companies so instead are based upon research and estimation by the GreenBook report author. Read More: www.marketingcharts.com

How TV Viewers Watch Their Favorite Shows

This Chart Shows How Traditional TV is Losing the Content War

In the space of just a few short years online sources have grown to exceed traditional sources as the destination for viewers’ favorite shows and show no signs of stopping, per a study from Hub Entertainment Research. Last year, 36% of viewers agreed that their TV time was spread across more shows than in the past. Read More: www.marketingcharts.com

to SMBS

Here’s What SMBs Consider When Evaluating New Technology

Seven in 10 of these respondents say that ease of use is an extremely or very important factor when evaluating new technology. Other extremely/very important factors SMB owners consider when evaluating new technology are: price; simplicity of maintenance; speed and ease of setup; compatibility with existing infrastructure or systems; mobile capabilities; and scalability. Read More: www.marketingcharts.com