Ad-Supported Music Streaming is a Growing Opportunity for Advertisers
Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the overwhelming share of time spent by listeners. As free users significantly outnumber paid users as a whole on music streaming services, this means that advertisers can still reach a large share of the US population of music streaming listeners, even as more users switch to paid subscriptions on these platforms. Read More: www.marketingcharts.com
