Category: Mobile

arketing Challenges

As Mobile Grabs More Marketing Budget Share, Challenges Persist

Some 18.5% of mobile marketing budgets are being allocated to user experience where, again, B2B companies are concentrating more of their mobile efforts than their B2C counterparts. Although businesses are designating more of their marketing budgets towards mobile, as well as increasing their investment in mobile marketing data, they continue to face several obstacles. Read More:

Confidence in Measuring Mobile Advertising Efforts

Marketers Lack Confidence in Measuring Mobile Advertising Efforts

While mobile has typically been a vehicle for direct response efforts, the survey of more than 150 US media buying decision-makers finds that brand spend on mobile is growing. A closer look shows that some 57% of respondents say they are very confident in their company’s ability to measure brand safety for their mobile advertising efforts. Read More:

Share of Time Spent Viewing Over-the-Top (OTT) Video Worldwide, by Device, Q3 2019 

eMarketer Trends, Forecasts & Statistics

Noad. While TVs are the go-to streaming device for most users, a fair share of video streaming happens on mobile. The mobile-centric streaming service Quibi will test users’ appetite for mobile video viewing when it launches in spring 2020. Read More:

Closing the circle: connecting the world of programmatic advertising

The glue that brings digital advertising together as a cross-platform offering, which will enable the closing of the circle of a customer’s journey, is data and programmatic trading. What is certain is that the same programmatic exchanges which power mobile advertising will be driving digital advertising across other channels. Read More:

MRC Finds All But Two Digital Ad Measurers Now ‘BTR’ Compliant: Google, Nielsen Still Not Rendering

A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad “Renders,” two of the biggest companies measuring the delivery of digital audience impressions – Google and Nielsen – still aren’t on board. In a status update published this week, the Media Rating Council said 16 digital audience measurement services are now compliant with the industry’s so-called “Begin to render” standard, but Google and Nielsen still are not. The “BTR” standard was developed by the MRC with the Interactive Advertising Bureau and the Mobile Marketing Association to provide a more valid measure of a mobile ad exposure than ads being served, and established a “Grace period” and provided several extensions in order for digital audience measurement services to comply. Read More: