Category: Offline Traditional Media

The disruptive 5G future of DOOH advertising

Billboards are perhaps the most ubiquitous form of advertising. Big, bold and colorful, the Out of Home advertising format grew to become symbols of our blooming 20th century consumerist societies, advertising toothpaste, cereals, cars, and sodas for those companies that could afford them. Read More: techhq.com

Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency

While digital advertising seems to be providing all the answers and benefits for the customers viewing these digital sign boards which offer AR, Haptics, interaction and ease of access, there is also benefits that can be found for the advertisers who may have been disenfranchised because of the legacy of advertising dating back to Draper and his core of alphas. Read More: www.forbes.com

OOH looks more like online advertising everday

TOP 5 OUT-OF-HOME ADVERTISING TRENDS: The static billboards of the past are increasingly being replaced by dynamic digital signs that update in real time and are activated by mobile devices or connected cars, pointing to how the integration of digital technology with out-of-home advertising unlocks interesting opportunities for marketers. Read More: www.marketingdive.com