Category: MarTech

‘Publishers with affiliate business models that plug into affiliate networks are starting to feel exposed’

PUBLISHERS’ AFFILIATE BUSINESSES ARE ALSO AT RISK FROM BROWSER CHANGES TO LIMIT TRACKING: Publishers with affiliate business models that plug into affiliate networks – which allow publishers to sell products from thousands of different retailers for a revenue cut – are starting to feel exposed, according to publisher sources. Typically, all publishers that generate affiliate revenue do so by putting affiliate links on their sites to the advertiser, or retailer. Read More:

What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? 

Connected TV Ad Spending Limitations

An ad buyer considering connected TV has the option to buy from multiple sources, such as streaming device manufacturers, makers of smart TVs, content aggregators, programmatic ad exchanges and broadcast networks. Tom Fochetta, vice president of advertising sales at Samsung Ads, argued that rather than buying from multiple sources, ad buyers should look for products that have the ability to buy from multiple publishers through a single platform. Read More:

‘So long as adtech is ‘open’ fraud and enforcement will be an issue.’

THE LATEST TREND IN AD TECH FRAUD: FAKING GDPR CONSENT STRINGS: It’s also been a bone of contention with ad tech vendors who have witnessed other vendors injecting fraudulent consent strings into the digital ad ecosystem. Consent strings have been assigned by the Interactive Advertising Bureau Europe, and every vendor that is part of its Transparency and Consent Framework uses one. Read More:

Amazon and Apple are quietly building rival networks that know where everything is

Amazon’s Sidewalk, which operates on the 900MHz band typically used for amateur radio and emergency services, and Apple’s close-range, ultra-wideband positioning with the U1 are designed to get Amazon out of the home and Apple inside it. Not only is it easy to see how Amazon could market a Sidewalk Connect Kit, in which like the Alexa Connect Kit, Amazon itself handles the connectivity, maintenance and security for a fee, Rausch’s use of the word neighbours also brings to mind its currently beleaguered connected Neighbourhood Watch scheme. Read More:

Marketers feel growing pains as in-house agencies become a necessity

In-house ad agencies aren’t really a choice anymore: Major marketers, from Procter & Gamble to Anheuser-Busch now see in-housing as a necessity. At the moment, marketers like P&G, A-B InBev, Clorox and Ally Financial, among others, are using a hybrid approach to in-housing by continuing to use agencies for some services and build up other capabilities in-house. Read More: