Category: Programmatic & RTB

Post-GDPR, The Financial Times sees private deals rise from 5% to 70% of programmatic ad revenue

PMPs used to account for 70% of programmatic revenue; now that’s flipped, so PG deals represent 70% and PMPs roughly 30%. With a strong subscriptions-based business model, the FT hasn’t relied on programmatic ad revenue as much as many publishers. By cutting out operational inefficiencies, the FT hopes to make programmatic ad revenue – comprising private marketplace, programmatic and automated guaranteed deals – account for a far larger part of the overall digital ad pie in future. Read More: digiday.com

Ad fraud and brand safety remain key programmatic concerns: report

The report reveals that programmatic revenue grew by 33 per cent in 2018, topping €16.7bn, with more than 70 per cent of display and more than 50 per cent of video now traded via programmatically. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 per cent, to a total of €5.5bn. A key finding within the report is that whilst many of the challenges the industry has faced – particularly around ad fraud and brand safety – remain an ongoing concern, the buy-side has not yet adopted ads. Read More: mobilemarketingmagazine.com

Here are the benefits of programmatic advertising

Today, the majority of marketers make programmatic advertising a key part of their marketing strategy and is also a key component of account-based marketing. TV. Experts claim that programmatic advertising will take over a quarter of all digital media purchasing by 2020.What is programmatic media buying – and why is it useful?. Read More: knowtechie.com

US Programmatic Digital Display Ad Fees, 2018-2021 billions,

eMarketer Forecast Figures and Estimates for Programmatic Fees

Our estimate of fees includes all advertiser spending on nonsocial programmatic display net of publisher revenue, except for agency fees. Our estimates include platform fees, managed service fees, volume-based fees and flat fees paid to demand-side platforms, supply-side platforms, programmatic exchanges, data and targeting providers, measurement and attribution providers, verification services and others, to the extent those fees are supporting programmatic digital display advertising. Read More: www.emarketer.com

What has been holding back “programmatic guaranteed”? Seems like a solution to curb fraud, quality.

AN EVOLUTION OF PROGRAMMATIC: PROGRAMMATIC GUARANTEED: To make informed campaign decisions, brands and agencies alike must understand their programmatic options and recognize the preeminence of programmatic guaranteed. Today’s programmatic landscape can largely be categorized into three types: real-time bidding, private marketing programmatic and programmatic guaranteed. Read More: www.martechadvisor.com