Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
Category: Regulation & Privacy
Consumers have positive feelings about GDPR – 56% support it and almost 40% say they have more control over how their data is used since the took effect, according to a study by BounceX.But there is one area where they haven’t seen much improvement – email marketing. Among UK consumers polled, 58% see no change in email communications from retail brands. Read More: www.mediapost.com
Half of the firms were impacted by GDPR and CCPA, while 50% were only subject to CCPA. What’s also interesting is asked how much they expected to spend on CCPA compliance, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1 million. These results, if they can be generalized, indicate that most companies are aware of CCPA and are in somewhere on the compliance spectrum. Read More: marketingland.com
WASHINGTON – U.S. lawmakers drafting a bill to create rules governing online privacy hope to have a discussion draft complete by late May with a Senate committee vote during the summer and are intensifying efforts, but disputes are likely to push that timetable back, according to sources knowledgeable about the matter. That may be delayed if they fail to reach agreement with Democrats who are determined to ensure that the bill does not weaken, and then pre-empt, a California online privacy bill that goes into effect next year. Read More: www.reuters.com
Companies that suffer privacy breaches or that misuse customer data could face much stiffer penalties of at least $10 million under law changes being floated by the federal government. Read More: www.itnews.com.au