Category: Research & Panels

Data-Driven Personalization: Objectives

How Are Marketers Getting Their Data for Personalization Efforts?

While 4 in 10 of respondents to Ascend2’s survey say they most often use data-driven personalization on their website homepage, fewer respondents are using personalization beyond the homepage. Only 31% use data-driven personalization on campaign landing pages, while fewer use personalization on their product or pricing detail pages. Read More:

How Are Businesses Going About Retaining Their Customers?

While Brightback’s survey focuses on larger companies, a report by The Manifest found that only 6% of the more than 500 small business owners and managers surveyed say they are concentrating most on retaining their current customers. B2B respondents have a more split view of priorities, with a one-third share saying they look to educate customers to facilitate usage and mastery of their service, with a similar proportion saying that onboarding new customers effectively is their top customer retention priority for this year. Read More:

Customer Lifetime Value Is A Priority. So What Are Marketers Doing About It?

Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third of survey respondents report that customer lifetime value is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye. Despite the relatively low percentage of companies measuring and reporting CLV, the majority of respondents say that it is either a high priority or medium priority. Read More: