Category: Search & SEO

Council Post: How To Measure The Success Of Your TV Ads Through Digital Analytics

While there are numerous platforms and solutions for measuring the impact of TV advertising on the market today, advertisers that have run TV ads have a wealth of data at their fingertips via analytics within their digital platforms, many of which have data going back years that could be used to analyze the performance of past TV ads. Make sure you track lift in direct traffic corresponding with TV activity to capture and understand the full impact of your TV ad. Measuring the impact of your TV advertising on digital traffic is no simple task. Read More:

The ad server is not the least common denominator for measurement – the ISP is!

‘NASCENT SPACE’: CONNECTED TV IS GRAPPLING WITH AD FREQUENCY ISSUES: Managing how frequently someone is shown a brand’s ad is an issue that has dogged advertisers on traditional TV for years. Now, it’s followed them to the connected TV market, where it’s proving to be much more complicated to solve. Read More:

Search will drive a huge chunk of ad spend growth by 2020, so brands need a voice strategy

Video is fueling social’s growth and while social video ad have so far acted more as complements to TV spots rather than competitors, the platforms are now competing with television more directly through the likes of Facebook Watch and IGTV. Overall Zenith expects social media ad spend to grow by an average of 16% a year to 2020 – twice the rate of its nearest growth competitor paid search. Source: