The percentage of U.S. consumers who use social media to discover technology more than doubled to 57% this year from 21% in 2018, the survey found. Matter’s survey indicates that makers of personal technology need to have a social media and online video strategy to help inform consumers about their products. Read More: www.mobilemarketer.com
Similar to consumers in general, parents don’t love ads on social media. Read More: www.emarketer.com
SOCIAL COMMERCE REFERRAL GROWS 110%: As more efficient shopping features streamline the path to conversion, social commerce could play a larger role in the ecommerce world. Read More: www.emarketer.com
Despite the enthusiasm surrounding social media’s impact, only 1 in 5 now have a stand-alone social media plan in place, while a third have no written plan at all. Read More: www.marketingcharts.com
About 74 percent of adults in the US who use Facebook didn’t know the social network keeps a list of their interests and traits for ad targeting, says a study released Wednesday by the Pew Research Center. Source: www.cnet.com