Although Facebook is the #1 source of social media traffic for tech blogs, at 38.68% of its social traffic it is a more minor contributor here than it is for most niches. Of this group, Ars Technica is the least reliant on Google – with only 33.96% of its traffic coming from search – while a full 72.73% of Hacker Noon’s traffic is search traffic. Read More: growthbadger.com
Attribution is very close to another key social media metric: ROI. You probably hear about ROI more often because, well, to be honest, attribution is even trickier to measure than ROI – if you can believe that. We’re hopeful that these attribution ideas might give you a sense of how well social media impacts those indirect leads and sales and that setting up attribution can help you know your channels better. Read More: buffer.com
Xers Are Social, but Ads Are a No-Go. While this generation is digitally curious-our estimates show that 77.5% of Xers are social network users-their usage tends to be narrower and less experimental than younger generations. One in three Gen Xers said they don’t trust any social media channels, according to a December 2018 survey from Adobe. Read More: www.emarketer.com
In an attempt to determine which brand garnered the most love on social media and determine a social ranking, NetBase looked at expressions of love for brands via mentions, impressions and sentiment. Despite being named one of the top 3 most loved brands in the US earlier this year by Morning Consult, as well as being the programming brand that users believe they cannot do without, Netflix did not feel as much love on social as in the past. Read More: www.marketingcharts.com
I’m part of the team at Quuu, which provides hand-curated content suggestions for social media marketing and gets your own content shared by real people in your niche – we’re all about those human-to-human connections! We’ve seen firsthand the things that do and don’t work on social platforms, and it’s not always the bigger, bolder strategies that have the greatest impact. Remember that social media algorithms bump up the organic reach of content that immediately sees lots of organic engagement, so this is a good thing to do as soon as you’ve published something new. Read More: dashthis.com