The study, which is based on two surveys – the first with more than 140 marketers in February-March 2020 and the second of almost 500 respondents in late April-early May 2020 – shows that consumer engagement has become a concern for more marketers since the start of the pandemic. The latter survey saw this challenge cited by 50% more marketers as being among their top CX challenges. Read More: marketingcharts.com
Although Facebook is the #1 source of social media traffic for tech blogs, at 38.68% of its social traffic it is a more minor contributor here than it is for most niches. Of this group, Ars Technica is the least reliant on Google – with only 33.96% of its traffic coming from search – while a full 72.73% of Hacker Noon’s traffic is search traffic. Read More: growthbadger.com
Attribution is very close to another key social media metric: ROI. You probably hear about ROI more often because, well, to be honest, attribution is even trickier to measure than ROI – if you can believe that. We’re hopeful that these attribution ideas might give you a sense of how well social media impacts those indirect leads and sales and that setting up attribution can help you know your channels better. Read More: buffer.com
Xers Are Social, but Ads Are a No-Go. While this generation is digitally curious-our estimates show that 77.5% of Xers are social network users-their usage tends to be narrower and less experimental than younger generations. One in three Gen Xers said they don’t trust any social media channels, according to a December 2018 survey from Adobe. Read More: www.emarketer.com
In an attempt to determine which brand garnered the most love on social media and determine a social ranking, NetBase looked at expressions of love for brands via mentions, impressions and sentiment. Despite being named one of the top 3 most loved brands in the US earlier this year by Morning Consult, as well as being the programming brand that users believe they cannot do without, Netflix did not feel as much love on social as in the past. Read More: www.marketingcharts.com
I’m part of the team at Quuu, which provides hand-curated content suggestions for social media marketing and gets your own content shared by real people in your niche – we’re all about those human-to-human connections! We’ve seen firsthand the things that do and don’t work on social platforms, and it’s not always the bigger, bolder strategies that have the greatest impact. Remember that social media algorithms bump up the organic reach of content that immediately sees lots of organic engagement, so this is a good thing to do as soon as you’ve published something new. Read More: dashthis.com
The percentage of U.S. consumers who use social media to discover technology more than doubled to 57% this year from 21% in 2018, the survey found. Matter’s survey indicates that makers of personal technology need to have a social media and online video strategy to help inform consumers about their products. Read More: www.mobilemarketer.com
Similar to consumers in general, parents don’t love ads on social media. Read More: www.emarketer.com
SOCIAL COMMERCE REFERRAL GROWS 110%: As more efficient shopping features streamline the path to conversion, social commerce could play a larger role in the ecommerce world. Read More: www.emarketer.com
Despite the enthusiasm surrounding social media’s impact, only 1 in 5 now have a stand-alone social media plan in place, while a third have no written plan at all. Read More: www.marketingcharts.com