Consumer Engagement Challenges Threaten Marketers’ CX Efforts
The study, which is based on two surveys – the first with more than 140 marketers in February-March 2020 and the second of almost 500 respondents in late April-early May 2020 – shows that consumer engagement has become a concern for more marketers since the start of the pandemic. The latter survey saw this challenge cited by 50% more marketers as being among their top CX challenges. Read More: marketingcharts.com