Category: Video & OTT

Here comes the OTT train!

IAB: DIGITAL ADVERTISING EXPERIENCES ‘LANDMARK’ 2018, BOLSTERED BY OTT, DTC: Digital continues to shatter advertising records, with the latest report from the IAB supporting the trade group’s previous projections that U.S. digital advertising could have hit $100 billion annually for the first time in 2018. Read More:

‘A daily, hourly fight’: Digital ad fraud is worse than ever

OTT ad fraud is on the riseAd tech vendors are hungrily circling the rise of over-the-top video distribution and all the opportunities it promises, namely: video ad stacks are thin on the ground and the Facebook-Google duopoly hasn’t swallowed the majority of the video ad market as they have for display. Source: