Category: AdTech

Amazon acquires Sizmek advertising technology

Amazon has made the move to officially acquire Sizmek’s Ad Server, the bankrupt ad technology company in an effort to cement its advertising options and compete more effectively against Google and Facebook. For the time being, both the Sizmek Ad Server and Dynamic Creative Optimisation will continue to be operated independently from Amazon Advertising. Read More: www.businessofapps.com

Sobering reality for news outlets: Your readers are somewhere else 99% of the time » Nieman Journalism Lab

The study, conducted for the Medill Local News Initiative, suggests that news outlets would be wise to broaden their view of their competition, and to analyze those competitors to learn more about what their own audiences want. For the study, Collinger analyzed anonymous data on visitors to each of the three news sites and then measured how much time they spent on that news site compared to the time they spent on other websites during that same month. Read More: www.niemanlab.org

FTC is asking questions about Amazon business practices, including Prime

1) Fulfillment by Amazon’s pricing structure This is an Amazon logistics service known more commonly in the retail industry as FBA. The service lets Amazon sellers store their goods in Amazon warehouses and have Amazon handle the packing, shipping, and customer service for these orders. 3) Amazon Prime bundling of services If you’re a frequent Amazon shopper, the $119 you spend a year on Prime to get the long list of Prime perks – unlimited one-day shipping; access to a huge online library of TV shows, movies, and songs; free online photo storage; and more – seems like a deal. Read More: www.vox.com

Google still plans to kill Chrome’s existing adblock APIs

Earlier this year, Google got the internet riled up when it tentatively planned to remove the APIs that content blocking extensions – including ad blockers – use. Google has been working on Manifest V3 for a while now, with both new functionality and changes to existing browser features. Read More: www.androidpolice.com