Category: AdTech

 

 

Ads are becoming content.

P&G IS PARTNERING WITH JOHN LEGEND AND ARIANNA HUFFINGTON: P&G is partnering with John Legend and Arianna Huffington Its partnership with singer John Legend, P&G will delve into themes like parenthood, modern masculinity, music and social justice to promote brands including Pampers and Gillette. Pritchard says P&G’s approach is different because it’s getting partners like Legend involved in the process from the start and focusing on issues that consumers care about. Read More: www.businessinsider.com