Category: AdTech

Google still plans to kill Chrome’s existing adblock APIs

Earlier this year, Google got the internet riled up when it tentatively planned to remove the APIs that content blocking extensions – including ad blockers – use. Google has been working on Manifest V3 for a while now, with both new functionality and changes to existing browser features. Read More: www.androidpolice.com

IAB Matrix is a good first attempt at clarifying the new digital “TV” world.

EMPOWERING THE MARKETING AND MEDIA INDUSTRIES TO THRIVE IN THE DIGITAL ECONOMY: We’re seeing the previously siloed worlds of linear TV and digital video coming closer and closer together, driven in part by buyer’s increasingly hybrid digital/linear budgets and the need for more unified multi-platform buying. More than 8 in 10 advertisers agree that a unified multi-platform buying solution is important, according to the IAB 2019 Video Advertising Spend Report. Read More: www.iab.com

Why don’t more newspapers swap newsprint rolls for tablets?

ARKANSAS NEWSPAPER GAMBLES ON FREE IPADS AS THE FUTURE: More than 70% of the Blytheville subscribers converted to the digital version, a figure that, if replicated statewide, is enough for the paper to turn a profit, which Hussman expects will be in 2020. Hussman has said he’s willing to spend $12 million on the tablets, or about 36,400 iPads, which retail for $329. At the current lowest subscription rate of $34 a month, that would generate about $14.8 million in revenue per year, which Hussman said would turn a profit after expenses. Read More: apnews.com

U.s. Digital Ad Revenues Surpass $100 Billion Mark For The First Time, Hitting Landmark $107.5 Billion In 2018, According To Iab Internet Advertising Revenue Report

NEW YORK-(BUSINESS WIRE)-U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion-exceeding the $100 billion mark for the first time-according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. Read More: www.businesswire.com

“Ad clutter” might be Amazon’s suicide attempt.

IS AMAZON’S AD BUSINESS ALREADY RUNNING OUT OF STEAM?: Should investors worry Amazon’s ad business won’t be as big as originally anticipated?. Finally, Amazon’s ad business stands to benefit from the secular shift in ad budgets from television and older media to digital. Read More: www.fool.com