Category: Content Marketing

Quality, genuine, relevant content resonates.

B2B LEADERS SAY CONTENT SPURS BUYING PROCESSES. BUT WHAT CONTENT TURNS THEM OFF?: Almost half of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting. Read More:

Trustx, Ana Move To Reduce So-called Ad-tech Tax

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. Read More:

Content marketing = compounded ROI marketing

CONTENT MARKETING ROI IS NOT IMMEDIATE: HERE’S WHY IT’S OKAY: Compound ROI in content marketing is the steady growth of website traffic, lead generation, and/or revenue from consistent, long-term content marketing efforts. Read More: