Pay the Pieper

Category: eCommerce

eCommerce

Amazon Changed Search Algorithm in Ways That Boost Its Own Products

Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com

Dollar Share of CPG E-Commerce

eCommerce

Amazon's Dominance of CPG E-Commerce Continues, But Seems to Be Easing

Two years ago, Amazon enjoyed 43% dollar share of CPG e-commerce – but that dollar share has now declined to 39%. Interestingly, there are several e-commerce retailers that have actually experienced growth in this market during the same time period and are taking dollar share from both Amazon and other retailers. The retail giant, Walmart, which accounts for 11% share of the total growth of CPG e-commerce since 2017, has tripled its percentage share of online CPG dollars. Read More: www.marketingcharts.com

eCommerce

With rise of Amazon, shopper marketing is booming

Big brands, including P&G and Heineken, are now doing more shopper marketing online, with the lion’s share of budgets now going to Amazon. Foresight ROI estimates that most of this is going to Supercenter or clubs, with grocery taking about 25% and others taking 26%. It’s a growing discipline: Market research firm GfK spoke to 50 shopper marketing professionals this year, with the research showing that it’s now being taken more seriously, with a broader purview of what constitutes shopper. Read More: digiday.com

Coupon Distribution Trends (m) in H1 2019

eCommerce

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion printed coupons issued in H1 2018. At the same time as printed coupons are seeing a decline, digital coupon distribution continues to grow, albeit at nowhere near a replacement rate in terms of volume. Read More: www.marketingcharts.com