The decline in print offers along with the corresponding increase in digital goes beyond BOGO offers. Other research from Valassis shows that 9 in 10 US consumers report having used a print coupon this past year, while three-quarters said they used digital coupons. Read More: www.marketingcharts.com
ACCOUNTS RECEIVABLE TACKLES DIGITAL ADVERTISING: Despite these massive overhauls in advertising technology, the way advertisers pay publishers remains largely stuck in the past, according to Good Life Networks Founder and CEO Jesse Dylan, and Vice President of Technology Chris Bradley. The advertising industry is, of course, not the only sector struggling with delayed payments and accounts receivable bottlenecks. Read More: www.pymnts.com
SOCIAL COMMERCE REFERRAL GROWS 110%: As more efficient shopping features streamline the path to conversion, social commerce could play a larger role in the ecommerce world. Read More: www.emarketer.com
A 10% Discount? Sure, What Do You Want to Know?: Interestingly, men were more likely to be persuaded by a 10% to 30% discount, while women were more likely to respond to discounts of 40% or more. Read More: retail.emarketer.com
eCommerce / Marketer & Advertiser / Metrics
by Keith Pieper · Published 01/07/2019 · Last modified 07/21/2019
Retailers need to be aware of the brand promises they are extending to customers both in-store and online, and work to fulfill those. Source: retail.emarketer.com