E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. As for the outlook this year, GroupM projects that e-commerce’s share of retail sales will be highest in China, rising to 27.3% share from last year’s 25%. Among the 7 countries analyzed, the UK is next, with e-commerce constituting a predicted fifth of retail sales, followed by the US and Germany. Read More: marketingcharts.com