Category: eCommerce

eters Use Advanced Personalization

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

E-commerce marketers in the EMEA region, by contrast, appear to take a more piecemeal approach, with 44% share saying they use advanced personalization in some places across both marketing and the shopping/purchase experience, compared to 36% of respondents in North America. By contrast, fewer than 3 in 10 using personalization for only the shopping experience or only on marketing channels could boast the same levels of ROI. This suggests that the majority of those yet to roll out personalization across the entire journey are yet to reap the full benefits. Read More: marketingcharts.com

‘Sales will continue to shift from nice-to-have products to must-have products’

AS CORONAVIRUS WEAKENS SPENDING, E-COMMERCE BRANDS BRACE FOR A BLOW: COVID-19 could be what puts some of these companies out of business altogether, venture capitalists have told CNBC. In 2019, online sales for direct-to-consumer brands reached $14.28 billion, according to data from eMarketer. Direct-to-consumer brands in retail altogether make up about 2.6% of the U.S. e-commerce market, according to eMarketer. Read More: cnbc.com

‘An Amazon Alternative?’

SHOPIFY LAUNCHES SHOP, A NEW MOBILE APP: Carl Rivera, the general manager of Shop, told me that the app is a response to a broader shift – not just from desktop to mobile commerce, but also from mobile web to native mobile apps. Shop provides customized product recommendations to each shopper, but Rivera noted that these recommendations all come from brands that you’ve already shown an interested in, either by purchasing a product from their Shopify store or by following their profiles in the app. Read More: techcrunch.com

ers Are Tracking

How Are Retail Marketers Tracking Shifting Customer Behavior?

Specifically, the majority of retail marketers surveyed are currently utilizing internal sales and revenue tracking, customer service/support conversations – either online or via phone, industry intelligence from trade groups and analysts, online chats and feedback from their website and sales and consumer data from retail partners to track customer expectations and needs. About 3 in 10 retail marketers are also planning on using shopper purchase data and insights via retail partners and shopper purchase data and insights via 3rd party, which is only being used currently by 31% of respondents. Read More: marketingcharts.com

These four factors are shaping the next stage of the eCommerce revolution

That’s the conclusion of one in five of the 503 industry leaders in the US and UK surveyed by Wunderman Thompson Commerce, an eCommerce consultancy, who ranked the ability to sell items through social commerce as more important than the eCommerce potential of brand sites and online marketplaces. For publishers, the example of PinkNews, a UK-based LGBT+ news site, demonstrates some of the eCommerce potential to be found at the intersection of mobile and social media. Read More: whatsnewinpublishing.com

Where Consumers Want More Shopping Convenience

Here’s Where Consumers Want More Convenience When Shopping

Many consumers want additional convenience in finding deals and promotions when shopping online, although it’s true that a similar proportion also want such convenience when shopping at a brick and mortar store. With long checkout lines being one of the main pain points identified by US shoppers, it’s not surprising that more consumers want a more simplified checkout process when shopping in-store than when shopping online. Read More: www.marketingcharts.com

5-star phonies: Inside the fake Amazon review complex

Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More: thehustle.co

Most Important Digital Commerce Channels, 2019 vs. 2019

Social Commerce Believed to Be the Top Digital Commerce Channel of the Future

According to the digital commerce decision-makers surveyed, brand sites, retailers and social media are the most important digital commerce channels in 2019. The future shift towards the importance of social commerce and other digital channels is due in part to the fact that the consumers of tomorrow will have only known a world that is digital. Read More: www.marketingcharts.com

Who Kids Feel Most Influences Their Purchase Decisions

‘Social media more influential than family!’

KIDS SAY THEIR PURCHASE DECISIONS ARE SWAYED MORE BY SOCIAL MEDIA INFLUENCERS THAN BY FAMILY: Among those digital channels is social media – and a recent study of more than 4,000 kids between the ages of 6-16-years-old by Wunderman Thompson has shown that influencers are making their mark with kids. One-quarter of the kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media channels such as Instagram, YouTube and Snapchat. Read More: www.marketingcharts.com

‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce

Some of these tools have helped Verizon Media develop strong relationships with retailers such as Walmart, which counts Verizon as one of its top drivers of affiliate transactions. The strategy is also designed to broaden the meaning of Verizon Media Group’s brands for its audience, a strategy that has underpinned many publishers’ revenue diversification plans. Read More: digiday.com