SOCIAL COMMERCE REFERRAL GROWS 110%: As more efficient shopping features streamline the path to conversion, social commerce could play a larger role in the ecommerce world. Read More: www.emarketer.com
A 10% Discount? Sure, What Do You Want to Know?: Interestingly, men were more likely to be persuaded by a 10% to 30% discount, while women were more likely to respond to discounts of 40% or more. Read More: retail.emarketer.com
eCommerce / Marketer & Advertiser / Metrics
by Keith Pieper · Published 01/07/2019 · Last modified 04/22/2019
Retailers need to be aware of the brand promises they are extending to customers both in-store and online, and work to fulfill those. Source: retail.emarketer.com
The secret to creating a successful Facebook ad first requires you to find and sell the perfect product. Source: startupbros.com
While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising