Category: eCommerce

Where Consumers Want More Shopping Convenience

Here’s Where Consumers Want More Convenience When Shopping

Many consumers want additional convenience in finding deals and promotions when shopping online, although it’s true that a similar proportion also want such convenience when shopping at a brick and mortar store. With long checkout lines being one of the main pain points identified by US shoppers, it’s not surprising that more consumers want a more simplified checkout process when shopping in-store than when shopping online. Read More: www.marketingcharts.com

5-star phonies: Inside the fake Amazon review complex

Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More: thehustle.co

Most Important Digital Commerce Channels, 2019 vs. 2019

Social Commerce Believed to Be the Top Digital Commerce Channel of the Future

According to the digital commerce decision-makers surveyed, brand sites, retailers and social media are the most important digital commerce channels in 2019. The future shift towards the importance of social commerce and other digital channels is due in part to the fact that the consumers of tomorrow will have only known a world that is digital. Read More: www.marketingcharts.com

Who Kids Feel Most Influences Their Purchase Decisions

‘Social media more influential than family!’

KIDS SAY THEIR PURCHASE DECISIONS ARE SWAYED MORE BY SOCIAL MEDIA INFLUENCERS THAN BY FAMILY: Among those digital channels is social media – and a recent study of more than 4,000 kids between the ages of 6-16-years-old by Wunderman Thompson has shown that influencers are making their mark with kids. One-quarter of the kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media channels such as Instagram, YouTube and Snapchat. Read More: www.marketingcharts.com

‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce

Some of these tools have helped Verizon Media develop strong relationships with retailers such as Walmart, which counts Verizon as one of its top drivers of affiliate transactions. The strategy is also designed to broaden the meaning of Verizon Media Group’s brands for its audience, a strategy that has underpinned many publishers’ revenue diversification plans. Read More: digiday.com