Category: eCommerce

of Retail Sales in 2021 (Forecast)

E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US

The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. As for the outlook this year, GroupM projects that e-commerce’s share of retail sales will be highest in China, rising to 27.3% share from last year’s 25%. Among the 7 countries analyzed, the UK is next, with e-commerce constituting a predicted fifth of retail sales, followed by the US and Germany. Read More: marketingcharts.com

Letterhead wants to be the Shopify of email newsletters

Letterhead is slicing through the vast market of existing email SaaS products, betting that a cross-section of revenue and collaboration needs are not being met properly for newsletter creators of all types. On the much broader spectrum of all email solutions in the SaaS world, Letterhead is betting that its understanding of the market and its product design can beat out the brutally competitive world of SaaS email products. Read More: techcrunch.com

es' Top 10 Technical & SEO Errors

As E-Commerce Site Traffic Grows, Don’t Make These SEO Mistakes

With SEMRush data showing that traffic to e-commerce sites has been on the rise this year, here’s a look at some key e-commerce website mistakes that businesses, more than ever, should be looking to avoid. Based on the analysis of hundreds of e-commerce websites using SEMRush’s Site Audit tool, low text to HTML ratio was the #1 SEO error experienced by US e-commerce sites – detected on 98% of the websites studied. Read More: marketingcharts.com

$59bn will be spent on e-commerce ads this year: What publishers need to know

Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3% worldwide, growing 30 times faster than the wider online ad market and in stark contrast to a forecast fall of -8.1% for the total advertising industry this year. Elsewhere, Chinese social commerce platform Pinduoduo is set to see its ad income leap 33.8% to over $5bn, ahead of local rival JD.com on $3.6bn. None of the e-commerce platforms monitored by WARC is expected to witness a fall in advertising revenue this year. Read More: whatsnewinpublishing.com

US Top 10 Retailers, Ranked by Retail Ecommerce Sales, 2020 billions,

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

That’s a much higher growth rate than the 18.0% predicted in our Q2 forecast, as consumers continue to avoid stores and opt for online shopping amid the pandemic. Walmart’s share will reach 5.8%. Walmart displaces eBay this year as the No. 2 ecommerce player in the US. – Best Buy and Target will see their ecommerce sales more than double, due in large part to the popularity of their curbside pickup offerings. Read More: emarketer.com

Scrap Black Friday. This is how to win Cyber Weekend

As retailers approach Black Friday, one of the biggest shopping days of the year, we’re looking at how the pandemic is expected to have impacted our spending. This year, more than 57% of shoppers plan to purchase Christmas and Holiday gifts on the Black Friday weekend. Read More: thedrum.com

ization US Consumers

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Although both digital natives and traditional stores benefit from online customer reviews, just under one-fifth of respondents listed social media posts from influencers as one of the top 3 ways they hear about products of digitally native brands, while this option did not make the top 3 list for traditional retailers. More customers associate high-quality products with traditional retailers than with digitally native brands, and customers are more likely to post on social media about high-quality products than they are about an easy shopping experience or fast and free shipping. Read More: marketingcharts.com

Have US Adults Made a Purchase via Select Social Media Platforms? 

Why Small Businesses Could Benefit from the Launch of Facebook Shops

Facebook Shops allows businesses to set up free online storefronts on Facebook and Instagram. Facebook Shops will also create two new revenue streams for Facebook: Companies will be able to buy Facebook ads to promote their Shops, and when customers use Facebook’s checkout option, it will charge them a fee of 5% per shipment or a flat fee of $0.40 for purchases of $8 or less. Read More: emarketer.com