Category: eCommerce

These four factors are shaping the next stage of the eCommerce revolution

That’s the conclusion of one in five of the 503 industry leaders in the US and UK surveyed by Wunderman Thompson Commerce, an eCommerce consultancy, who ranked the ability to sell items through social commerce as more important than the eCommerce potential of brand sites and online marketplaces. For publishers, the example of PinkNews, a UK-based LGBT+ news site, demonstrates some of the eCommerce potential to be found at the intersection of mobile and social media. Read More:

Where Consumers Want More Shopping Convenience

Here’s Where Consumers Want More Convenience When Shopping

Many consumers want additional convenience in finding deals and promotions when shopping online, although it’s true that a similar proportion also want such convenience when shopping at a brick and mortar store. With long checkout lines being one of the main pain points identified by US shoppers, it’s not surprising that more consumers want a more simplified checkout process when shopping in-store than when shopping online. Read More:

5-star phonies: Inside the fake Amazon review complex

Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More:

Most Important Digital Commerce Channels, 2019 vs. 2019

Social Commerce Believed to Be the Top Digital Commerce Channel of the Future

According to the digital commerce decision-makers surveyed, brand sites, retailers and social media are the most important digital commerce channels in 2019. The future shift towards the importance of social commerce and other digital channels is due in part to the fact that the consumers of tomorrow will have only known a world that is digital. Read More:

Who Kids Feel Most Influences Their Purchase Decisions

‘Social media more influential than family!’

KIDS SAY THEIR PURCHASE DECISIONS ARE SWAYED MORE BY SOCIAL MEDIA INFLUENCERS THAN BY FAMILY: Among those digital channels is social media – and a recent study of more than 4,000 kids between the ages of 6-16-years-old by Wunderman Thompson has shown that influencers are making their mark with kids. One-quarter of the kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media channels such as Instagram, YouTube and Snapchat. Read More: