Category: eCommerce

Who Kids Feel Most Influences Their Purchase Decisions

‘Social media more influential than family!’

KIDS SAY THEIR PURCHASE DECISIONS ARE SWAYED MORE BY SOCIAL MEDIA INFLUENCERS THAN BY FAMILY: Among those digital channels is social media – and a recent study of more than 4,000 kids between the ages of 6-16-years-old by Wunderman Thompson has shown that influencers are making their mark with kids. One-quarter of the kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media channels such as Instagram, YouTube and Snapchat. Read More: www.marketingcharts.com

‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce

Some of these tools have helped Verizon Media develop strong relationships with retailers such as Walmart, which counts Verizon as one of its top drivers of affiliate transactions. The strategy is also designed to broaden the meaning of Verizon Media Group’s brands for its audience, a strategy that has underpinned many publishers’ revenue diversification plans. Read More: digiday.com

How Shoppers Prepare Online Grocery/CPG Orders

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Online grocery shopping has plenty of room for more growth, as a report from Valassis notes that only one-third of the 1,800 consumers they surveyed had shopped for groceries online in the past year. Results of the survey show that consumers are not just logging into their preferred online grocery site and placing an order; many are taking the time to prepare for their purchases by looking at online coupons or promotional codes from the store, reading printed store circulars, looking at emailed deals from the store or delivery service, looking at the store’s online flyer/circular and reading through mail/newspaper coupon books to decide what to add to their online order. Read More: www.marketingcharts.com

‘Total Content Monetization: watch a show, see an ad, find the recipe, buy the ingredients’

DISCOVERY WILL USE FOOD NETWORK KITCHEN TO GENERATE COMMERCE REVENUE FROM OLD TV SHOWS: Discovery is putting a twist on the trend by deriving three types of revenue – advertising, subscription and affiliate commerce – from the shows it is adding to Food Network Kitchen, which will be available on Amazon’s Fire TV platform, Echo Show device and apps for iOS and Android. In distributing past seasons of its TV shows on Food Network Kitchen, Discovery is capitalizing on its ownership of all of the shows that air on its TV networks. Read More: digiday.com