Category: eCommerce

ization US Consumers

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Although both digital natives and traditional stores benefit from online customer reviews, just under one-fifth of respondents listed social media posts from influencers as one of the top 3 ways they hear about products of digitally native brands, while this option did not make the top 3 list for traditional retailers. More customers associate high-quality products with traditional retailers than with digitally native brands, and customers are more likely to post on social media about high-quality products than they are about an easy shopping experience or fast and free shipping. Read More: marketingcharts.com

Have US Adults Made a Purchase via Select Social Media Platforms? 

Why Small Businesses Could Benefit from the Launch of Facebook Shops

Facebook Shops allows businesses to set up free online storefronts on Facebook and Instagram. Facebook Shops will also create two new revenue streams for Facebook: Companies will be able to buy Facebook ads to promote their Shops, and when customers use Facebook’s checkout option, it will charge them a fee of 5% per shipment or a flat fee of $0.40 for purchases of $8 or less. Read More: emarketer.com

ed Shopping Destination, by Category

Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

Compared to individual brands, social platforms, retailers and other marketplaces, Amazon is seen by consumers as the best in all but one metric, with speedy delivery being their strongest suit – some 57% said Amazon was better than all the others here. Granted, in sectors where Amazon and e-commerce have largely replaced individual retailers and stores, consumers prefer Amazon. Read More: marketingcharts.com

eters Use Advanced Personalization

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

E-commerce marketers in the EMEA region, by contrast, appear to take a more piecemeal approach, with 44% share saying they use advanced personalization in some places across both marketing and the shopping/purchase experience, compared to 36% of respondents in North America. By contrast, fewer than 3 in 10 using personalization for only the shopping experience or only on marketing channels could boast the same levels of ROI. This suggests that the majority of those yet to roll out personalization across the entire journey are yet to reap the full benefits. Read More: marketingcharts.com

‘Sales will continue to shift from nice-to-have products to must-have products’

AS CORONAVIRUS WEAKENS SPENDING, E-COMMERCE BRANDS BRACE FOR A BLOW: COVID-19 could be what puts some of these companies out of business altogether, venture capitalists have told CNBC. In 2019, online sales for direct-to-consumer brands reached $14.28 billion, according to data from eMarketer. Direct-to-consumer brands in retail altogether make up about 2.6% of the U.S. e-commerce market, according to eMarketer. Read More: cnbc.com

‘An Amazon Alternative?’

SHOPIFY LAUNCHES SHOP, A NEW MOBILE APP: Carl Rivera, the general manager of Shop, told me that the app is a response to a broader shift – not just from desktop to mobile commerce, but also from mobile web to native mobile apps. Shop provides customized product recommendations to each shopper, but Rivera noted that these recommendations all come from brands that you’ve already shown an interested in, either by purchasing a product from their Shopify store or by following their profiles in the app. Read More: techcrunch.com

ers Are Tracking

How Are Retail Marketers Tracking Shifting Customer Behavior?

Specifically, the majority of retail marketers surveyed are currently utilizing internal sales and revenue tracking, customer service/support conversations – either online or via phone, industry intelligence from trade groups and analysts, online chats and feedback from their website and sales and consumer data from retail partners to track customer expectations and needs. About 3 in 10 retail marketers are also planning on using shopper purchase data and insights via retail partners and shopper purchase data and insights via 3rd party, which is only being used currently by 31% of respondents. Read More: marketingcharts.com

These four factors are shaping the next stage of the eCommerce revolution

That’s the conclusion of one in five of the 503 industry leaders in the US and UK surveyed by Wunderman Thompson Commerce, an eCommerce consultancy, who ranked the ability to sell items through social commerce as more important than the eCommerce potential of brand sites and online marketplaces. For publishers, the example of PinkNews, a UK-based LGBT+ news site, demonstrates some of the eCommerce potential to be found at the intersection of mobile and social media. Read More: whatsnewinpublishing.com

Where Consumers Want More Shopping Convenience

Here’s Where Consumers Want More Convenience When Shopping

Many consumers want additional convenience in finding deals and promotions when shopping online, although it’s true that a similar proportion also want such convenience when shopping at a brick and mortar store. With long checkout lines being one of the main pain points identified by US shoppers, it’s not surprising that more consumers want a more simplified checkout process when shopping in-store than when shopping online. Read More: www.marketingcharts.com

5-star phonies: Inside the fake Amazon review complex

Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More: thehustle.co