Category: Email

Social is more effective than email for lead gen.

EMAIL IS MOST-USED LEAD-GEN CHANNEL, BUT NOT SEEN AS THE BEST, STUDY FINDS: Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Read More: www.mediapost.com

Email Marketing Priorities Prove Difficult To Execute

About the Data: Ascend2’s Strategies, Tactics and Trends for Email Marketing is a survey of 272 marketing professionals ranging from owners/CXOs, management roles, and non-management professionals. Read More: www.marketingcharts.com

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position NEW YORK, Aug. 24, 2018 – PebblePost, the creator of Programmatic Direct Mail®, today announced it has secured a $25 Million Series C round, led by Advance Venture Partners. Source: www.einnews.com

Tried, true and new advice for digital marketing

There are some tried and true tactics to follow, but it’s equally important to understand new marketing channels and trends, so I’ve pulled out some key statistics from the Salesforce Fourth Annual State of Digital Marketing report to elaborate on. Source: https://www.bizjournals.com/bizjournals/how-to/marketing/2018/06/tried-true-and-new-advice-for-digital-marketing.html