Category: ISP

New lipstick, same pig: co-viewing measurement is still a Nielsen panel based metric!

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV: Third, Nielsen’s connected TV measurement methodology has not yet been accredited by the Media Rating Council; for what it’s worth, to date only Innovid and Pixalate’s connected TV ad measurement methodologies have been accredited by the MRC. Despite those measurement concerns, ad buyers are willing to experiment with counting co-viewing impressions. Read More: digiday.com