Today, more than 20 years since Michaels schooled Blank on understanding customers, there is a new formal process to the one-on-one customer interview. The customer interview is not about you or your product but rather about them, uncovering their needs and their unmet desires. Read More: www.core77.com
Category: LEAN Startup
Lean startups and methodology for product development and business operation.
People going from a big company to a startup, as a founder or an employee, severely underestimate the differences in how the work gets done. Recently, instead of asking them what they think it will be like to work at a startup, I asked them what they need to unlearn to work well at a startup. Read More: www.geekwire.com
To succeed in the third wave, companies will have to make large financial investments, form partnerships with other companies and influence government policy. In the last decade, startup folks have gotten real cocky and started talking about disruption and how their new agile-lean methods of innovation were helping them move faster and create better products than large companies. Read More: www.forbes.com
The best chance of securing investors after the initial pitch lies in your strategy of continued communication-whether that’s frequent updates, planning a follow-up call or meeting or taking a step back. If investors raised concerns during the pitch, show them how you are working toward resolving them. Read More: www.forbes.com
For the founders tossing and turning over customer acquisition and retention, Rothenberg’s opening up about the lessons he’s learned from supercharging growth at every stage of scaling. Goals: Develop a growth model and growth loops, instill a growth mindset across the company. Read More: firstround.com