Category: Marketer & Advertiser

Agencies’ New Business Worries Spike

One reason winning new business is even more difficult for agencies is a trend among those marketers who rely on agencies to increasingly consolidate their work with few partners, or at least not hire more agencies. Read More:

Public Perception Of Advertising Hits A Record Low

The public’s perception of the value of advertising has hit a record low, according to research from thinktank Credos, leading Advertising Association president and Unilever marketer Keith Weed to launch an industry-wide initiative designed to tackle the problem. Read More: