Category: Marketer & Advertiser

Here’s How To Find Out Who Has Your Data On Facebook

The value of this tool, especially to businesses like local car dealerships and realtors, was that it imported another layer of data – previous home purchases, credit scores, shopping activity – beyond what could be found on a Facebook profile alone, so that advertisers who need data like that could get more precise with their targeting on Facebook. Read More: www.buzzfeednews.com

Desktop Display Ad Viewability Rates Continue To Improve

Desktop video viewability, while still higher on average than display ad viewability, experienced a decline from the previous 6-month period, as the 65.5% rate dropped from 68.4%. On the mobile front, the mobile web display ad viewability rate and mobile app display rate each experienced an increase from H1 2018. Read More: www.marketingcharts.com