Category: Product Management

Everything You Need to Know About Freemium Pricing

Freemium to Premium: 6 Conversion TechniquesIn keeping with the theme of freemium tactics, this great post from Paddle offers six examples of freemium conversion techniques executed nicely. The Best Way to Win the Freemium Model Is by Challenging the Very Model ItselfIn their freemium plan, AWS offers a year’s worth of micro instance for free-a time-bound freemium model. Read More:

The ‘No Code’ Delusion

Many No Code advocates are building significant systems by pulling together off-the-shelf applications and integrating them. There are a large number of systems available, some of which are extremely advanced – as an example, you can define extremely complex software in Salesforce Cloud, without having to write a single line of code. Read More:

Why Product Leaders Should Build MLPs, Not MVPs

While the MLP is a familiar philosophy often bandied about in manifestos on product design, in order to build truly lovable products, founders and product designers need to take the concept from the theoretical to the concrete. Separate the problem space from the solution spaceWhen Stanford students file into Zhang’s product management class at the start of the semester, they’re already brimming with ideas for the final project, where they create a new product and work on it through the entire product lifecycle. Read More:

You Need to Validate Your Assumptions Before You Execute the Plan

While it remains sound advice to write a business plan prior to committing significant personal and financial resources to a new business, there is a case to be made for testing your ideas and assumptions to see if they resonate with your prospects before even undertaking the effort of writing a formal business plan. While the principal goal of a business plan is to think through the whole business idea and align all the businesses efforts toward a single common goal, the drawback of an extensive business plan is that the author may have made some false assumptions and is focused on the wrong goals. Read More: