SOCIAL COMMERCE REFERRAL GROWS 110%: As more efficient shopping features streamline the path to conversion, social commerce could play a larger role in the ecommerce world. Read More: www.emarketer.com
Despite the enthusiasm surrounding social media’s impact, only 1 in 5 now have a stand-alone social media plan in place, while a third have no written plan at all. Read More: www.marketingcharts.com
About 74 percent of adults in the US who use Facebook didn’t know the social network keeps a list of their interests and traits for ad targeting, says a study released Wednesday by the Pew Research Center. Source: www.cnet.com
Isn’t this just an extension of the affiliate program, where affiliates are hand-picked by Amazon because they are “influential”?
HOW MUCH INFLUENCERS MAKE: Amazon has several video tutorials that explain how to set up a store but offers little information on which product categories influencers are seeing the most success with, said Roberto Blake, an Atlanta-based creative entrepreneur who’s been an Amazon affiliate for years and recently joined the influencer program. Source: www.businessinsider.com
These findings are supported by previous research from SurveyMonkey, which highlighted how Millennials stand out compared to older adults: fewer than 1 in 5 would have a large degree of trust in a company that lacks social media accounts, compared to 54% among those ages 65 and up. Source: www.marketingcharts.com