Category: Video & OTT

‘A daily, hourly fight’: Digital ad fraud is worse than ever

OTT ad fraud is on the riseAd tech vendors are hungrily circling the rise of over-the-top video distribution and all the opportunities it promises, namely: video ad stacks are thin on the ground and the Facebook-Google duopoly hasn’t swallowed the majority of the video ad market as they have for display. Source: digiday.com

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps’ video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that inventory and compete with Roku for advertisers’ connected TV ad budgets. Source: digiday.com