Global Streaming Video Ad Quality in Q3 2019

Nearly 40% of Global Streaming Video Ads Failed in Q3 2019

Case in point: on average, 39.6% of video ads failed in Q3, leaving video ad quality something to be desired and still out of reach. The quality of streaming video is better than that of video ads, with an overall video start failure rate of just 0.78%. More than one year ago, research found 7 in 10 video streaming service providers believing that streaming video quality would match traditional TV within one year, with 35% of them saying it had already met or exceeded the quality of traditional TV. As Conviva’s data shows, streaming video quality is high and improving, though ads still have room to improve. Read More: www.marketingcharts.com

ertising Spend, 2009-2019(f)

Search’s Share of Global Digital Ad Spend Plateaus

As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad Trends report from WARC. Search is expected to account for just less than half of internet advertising spend this year, but this represents the lowest share in 10 years. Although mobile’s share of ad spend and its share of search traffic in those countries are both growing, mobile’s allotted ad spend is increasing a quicker rate. Read More: www.marketingcharts.com

‘”Publisher content” is finally starting to include tools and widgets’

FORBES MEDIA ACQUIRES STOCK PREDICTION TOOL TO HELP DIVERSIFY ITS REVENUES: At the beginning of 2019, Forbes Media had just finished celebrating its most profitable year in a decade and had begun hunting for companies it could invest in or buy. The same filings indicate that Forbes Media’s chief financial officer, Michael York, and Forbes Media’s mergers and acquisitions lead, Taha Ahmed, were named as directors of Quantalytics. Read More: digiday.com

Montana Residents Ask Supreme Court To Allow Cleanup Beyond Superfund Requirements

Peter Tolsdorf, vice president of litigation at the National Association of Manufacturers, one of several industry groups backing Arco in the case, says the Montana Supreme Court’s ruling disrupts the certainty Superfund requires to be effective. MOTT: Residents say there’s still too much arsenic in the soil and want Arco to go beyond what the Superfund agreement requires. Read More: www.kunc.org