Tagged: ABM

xecuting ABM Programs At Scale

Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale

In a new report from Campaign Stars, Folloze and Terminus in partnership with Canam Research, a larger share of sales professionals and marketers expressed a low degree than a high degree of confidence in their ability to execute ABM at scale. On a more encouraging note, despite all that has been said about sales and marketing departments being siloed and alignment between these two areas being vital to the success of an ABM program, the report indicates that not only are sales departments taking an active role in making and influencing decisions about ABM solutions, they are also right out there with marketing running ABM campaigns. Read More: marketingcharts.com