Tagged: Accenture

Citing conflicts, WPP won’t participate in Accenture-led ad pitches

The agency group is refusing to share its media data with Accenture for a media audit, saying Accenture could use that intel to undercut WPP’s prices on pitches for lucrative ad budgets, according to advertising sources. If Accenture is privy to the prices WPP buys its media, the advertising side of the consulting firm could potentially use that information to offer advertisers cheaper, more effective media rates during pitches. Read More: digiday.com

Accenture Interactive boss: ‘It’s just a matter of time’ before consultancies unseat ad agencies

Joydeep Bhattacharya, Accenture Interactive’s managing director for the U.K. and Ireland, said it’s only a matter of time before consulting firms oust traditional agencies in advertisers’ minds and revealed how the crumbling digital advertising ecosystem could benefit the consulting firm in 2018. Do potential conflicts of interest between clients or between parts of Accenture Interactive’s business like media and auditing worry you?We have a clear approach; we don’t want to make acquisitions that could upset those agencies already in our existing family. Part of Accenture Interactive’s programmatic push centers on offering a managed service to run clients’ in-house trading desks, which many media agencies can do. Source: https://digiday.com/marketing/accenture-interactive-boss-consulting-firms-ousting-agencies-just-matter-time/