Tagged: across

Looks like Comscore & Nielsen aren’t up to the task.

AGENCIES’ TOP RESEARCH PRIORITY: UNDUPLICATED CROSS-PLATFORM REACH: The 4As is out with a new study on industry measurement issues which finds that solving for unduplicated reach in a multiplatform environment is the top priority among members. 93% said the industry must establish a method for determining unduplicated reach across channels. Read More: www.mediapost.com