Tagged: addressable

How addressable TV reaches target audiences in a more privacy compliant way

TV has always been a cornerstone of advertising campaigns due to its unique ability to employ sight, sound and motion to grab viewers’ attention, and now, with new digital privacy regulations, it’s also important to know that TV can enable you to connect with households in a more privacy-compliant way. Source: adage.com

‘There is scale there’: Myths of addressable TV advertising

Myth: Addressable TV is not applicable for brand advertisers. Addressable TV does not only suit advertisers looking to pinpoint the specific sliver of people likely to immediately run out and buy a brand’s product after seeing an ad. Brand advertisers looking to reach a wide audience may find it valuable to use addressable advertising to tailor their messages to certain segments within that audience, such as Spanish-speaking households or households with kids of a certain age, said Piner. Source: digiday.com