Tagged: Adobe

Adobe wants to be your customer experience record keeping system – TechCrunch

The company hopes to transform Adobe Cloud Platform into a company’s experience record keeping system, a central place to collect all the data you may have about a customer from both the Adobe Cloud Platform and external data sources. Source: techcrunch.com/2018/03/27/adobe-wants-to-be-your-customer-experience-record-keeping-system/

Adobe says it will help brands avoid getting ripped off by ad tech

If ad tech companies decline, Adobe won’t work with them, the company said. Specifically, Adobe has signed contracts with 15 ad tech firms – including companies that help publishers sell digital ad space as well as firms that enable advertisers to buy ads on lots of websites in one interface – requiring them to disclose all their transaction fees. Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX. Wilson predicts that other companies in the space will soon follow suit, and marketers will refuse to work with ad tech companies that don’t disclose all fees. Source: www.businessinsider.com/adobe-says-it-will-help-brands-avoid-getting-ripped-off-by-ad-tech-2017-10