Tagged: ADT

‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house

Simultaneously, ADT started to do more marketing in-house; it started to buy its social, video, search and display ads before doing the same for direct mail, TV and radio. From the talent needed to run the ad tech to the demand-side platform needed to bid on the media, advertisers like ADT can quickly run up costs of hundreds of thousands of pounds each year, depending on how expansive the setup is. Read More: digiday.com