Tagged: Adtech

How Are Marketers Using Martech and Ad Tech Vendors?

Although tech fees and data privacy concerns have led some marketers to prioritize reducing the number of vendors they work with, marketers by and large will continue to rely on third-party tech firms to help them execute their digital campaigns. Source: www.emarketer.com

What Does GDPR Mean For Martech?

What’s more, martech companies that can integrate with business’ own existing IT systems and allow businesses to ensure compliance with GDPR will thrive. Source: https://martechseries.com/mts-insights/guest-authors/what-does-gdpr-mean-for-martech/