Tagged: advanced

Media Types' Campaign Attribution,

Local Media Planners Say Measuring Campaign Attribution of Advanced TV Isn’t That Easy

While the vast majority of respondents say their clients are interested in advertising on local TV and cable, about 4 in 5 say their clients are also interested in advertising on advanced TV. Perhaps as proof of local advertisers’ commitment to advanced TV, 78% say that they expect their spending to increase for advanced TV in the next 12-months, while only 14% say they expect an increase for local TV and cable. Relatively fewer say they find it easy to measure campaign attribution for advanced TV. In fact, respondents were as likely to say it’s easy to measure campaign attribution on local TV and cable as it is on advanced TV. So while there’s plenty of enthusiasm around advanced TV, there’s still some work to be done. Read More: www.marketingcharts.com

Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

Consumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up for it yet, digital marketers today need to know the differences between the various types of advanced TV available and why it should be part of their clients’ media mix. On the challenges that NBCU is facing with advanced TV, Colella says, is that truly addressable linear TV is going to change the entire TV ecosystem forever when it becomes a reality on a large scale in the US, and NBCU is working with Sky to learn from its experience in this area. Read More: www.thedrum.com

IAB Matrix is a good first attempt at clarifying the new digital “TV” world.

EMPOWERING THE MARKETING AND MEDIA INDUSTRIES TO THRIVE IN THE DIGITAL ECONOMY: We’re seeing the previously siloed worlds of linear TV and digital video coming closer and closer together, driven in part by buyer’s increasingly hybrid digital/linear budgets and the need for more unified multi-platform buying. More than 8 in 10 advertisers agree that a unified multi-platform buying solution is important, according to the IAB 2019 Video Advertising Spend Report. Read More: www.iab.com