MarTech / Programmatic & RTB / Video & OTT
by kpieper · Published 07/12/2018 · Last modified 02/11/2019
Programmatic buying through Advanced TV is the final piece of the digital advertising puzzle, providing consumers and advertisers a holistic experience that is truly greater than the sum of its parts. Source: https://martechtoday.com/advanced-tv-the-final-piece-of-the-programmatic-puzzle-218006
101 / Data Targeting & AI / MarTech / Video & OTT
by kpieper · Published 02/21/2018 · Last modified 02/11/2019
The Interactive Advertising Bureau on Tuesday released a primer about the state of advanced TV and OTT targeting. Source: https://www.mediapost.com/publications/article/314831/iab-rolls-out-primer-on-advanced-tv-targeting.html