IAB Matrix is a good first attempt at clarifying the new digital “TV” world.
EMPOWERING THE MARKETING AND MEDIA INDUSTRIES TO THRIVE IN THE DIGITAL ECONOMY: We’re seeing the previously siloed worlds of linear TV and digital video coming closer and closer together, driven in part by buyer’s increasingly hybrid digital/linear budgets and the need for more unified multi-platform buying. More than 8 in 10 advertisers agree that a unified multi-platform buying solution is important, according to the IAB 2019 Video Advertising Spend Report. Read More: www.iab.com