Tagged: advertiser

‘Incentivized ad impressions have been tried over and over only to result in poor ROI – people are motivated by a reward, not sincere interest’

INCENTIVISED ADS AND THE CATCH 22 SITUATION: According to Jitendra Chaturvedi, director and co-founder, Batooni, users could earn `45-50 every month by watching ads on the app at the rate of 25 paise per ad. The app displays around five to seven incentivised ads per day to ensure that the system is not being misused. How to rewardRewarded advertising is most common in the mobile gaming ecosystem where users can recover a lost life or proceed to the next level of the game if they view an ad. According to a Kantar-IMRB report, 60% of mobile gamers watch rewarded video ads and only one in 10 gamers close the ad. Interestingly, playable interactive ads are the least preferred incentivised ad format; gamers would much rather click on a rewarded video ad. Rohit Sharma, founder and CEO, Pokkt, a mobile video...

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

We define connected TV advertising as digital ads that appear on connected TV devices, which include smart TVs and TVs hooked up to the internet via a set-top box, game console or similar device. Advertiser interest in connected TV is high as the number of cord-cutters and cord-nevers climbs each year and fewer people watch traditional linear TV. Connected TV also offers the promise of better audience targeting and measurement-though for now, it also comes with the familiar digital problems of fragmented infrastructure and high potential for fraud. Read More: www.emarketer.com

What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? 

Connected TV Ad Spending Limitations

An ad buyer considering connected TV has the option to buy from multiple sources, such as streaming device manufacturers, makers of smart TVs, content aggregators, programmatic ad exchanges and broadcast networks. Tom Fochetta, vice president of advertising sales at Samsung Ads, argued that rather than buying from multiple sources, ad buyers should look for products that have the ability to buy from multiple publishers through a single platform. Read More: www.emarketer.com

Why Hulu Is Betting On New Ad Formats

Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Hulu wants 50% of its business to come from non-interruptive ad formats by 2020. Read More: adexchanger.com