Tagged: advertiser

Supply-side platforms want to deal with advertisers directly

Like commercial execs at OpenX and Pubmatic, Balabanian and his team have made a beeline for those advertisers who want to funnel their programmatic budgets through as few SSPs as possible. If there aren’t enough advertisers with enough in-house expertise to manage an SSP directly, it could be via its agency. Read More: digiday.com

4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation

Past years’ potential threats include the rise of programmatic buying and fear of race to bottom-rate CPMs, the introduction of ad viewability and vCPM buying, Facebook’s 2018 algorithm change that cut referral traffic to publisher content and the EU’s privacy regulation known as GDPR. Similar to GDPR, the United States’ best-known privacy regulations will kick off in 2020 with the California Consumer Privacy Act. A recent survey by Signs.com found that trust in advertising on social media platforms is increasingly low, with average trust for Facebook ads registering at 23%. Conversely, a study by IAS revealed that readers found advertising on premium publishers more than 74% more likable, more than 20% more engaging and 30% more memorable when compared to viewing the same ad on lower quality sites. Read More: adexchanger.com

No, Digital Media Did Not Solve The Wanamaker Conundrum

Brands flocked to digital advertising with the hope of finding media nirvana. Advertisers should focus on identifying suppliers in their media chain who are either non-transparent and therefore you cannot understand the value, or those who are but provide little ROI. Lastly, there is a need to evaluate the media buying activity itself, looking into media management, optimization and measurement, to ensure that the agency or in-house team are delivering effectively against your specific business needs. Read More: www.mediapost.com

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What Are Digital Advertisers Focusing On This Year?

How are marketers working to fulfill these priorities? Marin Software’s State of Digital Advertising 2019 report has found that video advertising is thought to be one of the most impactful trends this year. Marin’s study comes to a similar conclusion in terms of the increasingly mainstream nature of shoppable ads: the research reveals that 65% of major digital advertisers will increase their use of shoppable ads within paid search this year. Read More: www.marketingcharts.com

Ask online advertisers: ‘ally’ is a strong word

5 DETAILS ABOUT ADBLOCK PLUS YOU SHOULD KNOW: Eyeo launched the Acceptable Ads program in 2011 to codify its standards for ad usage that Adblock Plus wouldn’t block on websites that agree to cooperate and get on Eyeo’s whitelist. Adblock Plus doesn’t block tracking by default through the Acceptable Ads program. Read More: www.cnet.com