Tagged: advertiser

Live TV Isn’t Ready for Programmatic Yet

Dworin: If you’re doing programmatic versions of linear TV and you’re applying programmatic buying to live TV, on the digital front, a demand-side platform is typically used to pace a campaign throughout the day. Source: www.emarketer.com

Facebook missteps highlight what happens when you can’t trust platform metrics

While advertisers’ trust in Facebook video ad numbers is arguably tenuous at best, the scenario makes it clear that having to rely on any platform-native performance metrics comes with its own challenges – from gauging the success of a campaign to making sure ad dollars are being spent efficiently and accurately. Source: marketingland.com