Tagged: advertisers

Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

Consumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up for it yet, digital marketers today need to know the differences between the various types of advanced TV available and why it should be part of their clients’ media mix. On the challenges that NBCU is facing with advanced TV, Colella says, is that truly addressable linear TV is going to change the entire TV ecosystem forever when it becomes a reality on a large scale in the US, and NBCU is working with Sky to learn from its experience in this area. Read More: www.thedrum.com

Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns

It’s hardly surprising that data privacy, tracking, and ad blocking top the list of concerns for digital advertisers. The data confirms that paid search remains the dominant digital ad channel – taking 39% of the total budget, at least among Marin’s clients, where paid social trails with 18% and display with 16%. Despite a healthy lead in paid search, marketers still face challenges such as hitting paid-search volume targets, accurate attribution of paid social, and leveraging audience data with ecommerce, according to Marin Software’s State of Digital Advertising 2019 report. Read More: www.mediapost.com

Optimizing media to a buisness outcome ROI, goal will eliminate fraud.

TO TAKE ON BIG FIGHTS LIKE AD FRAUD, MARKETERS NEED TO SMARTEN UP: Greater internal knowledge and expertise of ad fraud would lead to better and more informed choices in ad tech and vendor selection. Marketers should be leading the charge toward building a safer media supply chain, and that includes reducing ad fraud to as close to zero as humanly possible. Read More: www.mediapost.com

What Would Make Digital Media and Linear TV More Effective for Marketers?

In the eyes of television advertisers, both linear TV advertising and digital media have room for improvement in order to make them more effective marketing vehicles. Two-fifths of respondents say that one of the top areas that would make digital media more effective is a more brand safe environment, compared to the mere 12% of respondents who felt the same about linear TV. Brand safety is an issue that digital media advertisers expressed deeper concerns about last year and have been taking actions to remedy. Read More: www.marketingcharts.com

Hits Spring: Blockgraph Aims For Secure ‘identity’ For Tv Ad Industry

Data is at the center of the initiative: between the content, the devices and the connectivity, Manningham shared data estimating 550% growth in the amount of data media and entertainment companies will be dealing with between 2018-2025. Among the concerns with all the data moving around today’s entertainment ecosystem is privacy and security, with nearly 80% of ad executives believing privacy is their top priority, and two out of three concerned about consumer backlash around their data. Read More: www.mesalliance.org

Without cookies, fingerprints, and truncated IP addresses, we’re forced to use Google’s proprietary android ID

GOOGLE’S NEW COOKIES FEATURES MAY HAMPER ONLINE ADVERTISING, IMPROVE PRIVACY: New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that glean data for advertisers. The dust is starting to settle on the announcement Google made at the conference, even if the details have yet to emerge, but a blog post about the new Cookies points out that they will limit the way third-party companies can use cookies in the Google Chrome browser while at the same time giving s its own use of cookies and ability to build personalized ads, a boost. Read More: www.cmswire.com

AT&T continues building it’s ‘walled garden’.

WARNERMEDIA PULLS OUT OF AUDIENCE-TARGETING ALLIANCE OPEN A.P.: The company, a founding member of the audience-targeting media alliance known as Open A.P., said Friday it would withdraw from the group, citing its desire to pursue its own strategy under owner AT&T. AT&T purchased Time Warner in June for more than $80 billion, and the company has its own unit devoted to providing data to marketers that helps them narrowly target audience segments. Read More: variety.com