Tagged: advertisers

AT&T continues building it’s ‘walled garden’.

WARNERMEDIA PULLS OUT OF AUDIENCE-TARGETING ALLIANCE OPEN A.P.: The company, a founding member of the audience-targeting media alliance known as Open A.P., said Friday it would withdraw from the group, citing its desire to pursue its own strategy under owner AT&T. AT&T purchased Time Warner in June for more than $80 billion, and the company has its own unit devoted to providing data to marketers that helps them narrowly target audience segments. Read More: variety.com