Tagged: advertising

s Around Amazon Advertising

Leveraging Audience Data Remains A Challenge For Amazon Advertisers

More specific to Amazon, a survey by Three Door Media from late last year revealed that nearly half of marketers and advertisers surveyed said that inadequate reporting was their biggest challenge when advertising on Amazon. Of the three available ad formats available from Amazon, 43% of respondents say they are using or plan to use Amazon’s DSP. Slightly fewer respondents report using Sponsored Brands, which is surprising considering data from Merkle that found its own clients experiencing strong sales growth from their use of Amazon’s Sponsored Brands. Read More: www.marketingcharts.com

Here are the benefits of programmatic advertising

Today, the majority of marketers make programmatic advertising a key part of their marketing strategy and is also a key component of account-based marketing. TV. Experts claim that programmatic advertising will take over a quarter of all digital media purchasing by 2020.What is programmatic media buying – and why is it useful?. Read More: knowtechie.com

Trend: Skip All Middlemen – pub to advertiser is the future.

ADVERTISING AGITATED: MARKET’S IN TROUBLE AS BRANDS AND PUBLISHERS SQUEEZE SERVICES: Current technology trends in the advertising industry promise to provide more revenues for publishers, substantial cost savings to the big brands – the advertisers, and greater data transparency – but at a disruptive cost. Programmatic advertising is a problem for publishers because it tracks the user and not the content of the publication. Read More: www.zdnet.com

Internet Advertising To Grow At Slowest Rate Since 2001 Dotcom Bust

Next year the global internet advertising market, which is dominated by Google and Facebook, will surrender its position as the fastest-growing ad medium for the first time since the early days of the dotcom boom and bust at the turn of the century. While the growth rate of internet advertising was always eventually going to slow with scale – in 2020 it will account for half of the $650bn spent on advertising globally – there are signs of a wider shift in the market. Read More: www.theguardian.com

In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male

There are some noteworthy differences in exactly how Verizon and AT&T are taking their 5G message to consumers on social media. Why is this important?According to numbers from advertising measurement company Zenith last year, Internet advertising has already surpassed TV as the world’s primary advertising medium. Read More: www.lightreading.com