Tagged: advertising

tising Revenue Share,by Channel

6 Points About US Digital Ad Revenues in 2019

Programmatic ad revenue maintained its majority share of non-search ad revenues in 2019. The spread of COVID-19 and lock-down measures that were put in place in the US and around the world prompted advertisers to cut or decrease advertising budgets, which resulted in digital ad revenues only growing 12% y-o-y in Q1. Although this is still impressive growth, the IAB notes that not only is it lower than the 17.2% y-o-y growth seen in Q1 2019, but it is also the slowest year-over-year growth since Q1 2010, when revenues only increased by 8.6%. The full report can be found here. Read More: marketingcharts.com

Coronavirus Impact: Digital Ad Spending Growth, by Category, March 25-31, 2020 

Toy and Hobby Advertisers Are a Pandemic Bright Spot

According to a GlobalWebIndex survey conducted around the same time, 32% of US internet users ages 16 to 64 said they would be spending more time on hobbies and pastimes because of the pandemic. According to supply-side platform PubMatic, which tracks display advertising across its clients’ sites, advertisers in the hobbies and interests category spent 31.0% more between March 15 and 18 than they had two weeks earlier. Read More: emarketer.com

nt from Advertising

Here’s What Consumers Want From Advertising When Shopping for Everyday Products

With that in mind, what do shoppers want from advertising when they are shopping for everyday products like groceries, skincare and electronics? Here’s what a survey of 1,000 adult shoppers from Valassis and Kantar discovered. Millennials, who made up 28% of survey respondents, for their part expressed an above-average desire for advertising to be more personalized to their tastes and for advertising to be more relevant to their current needs. Read More: www.marketingcharts.com

ertising Spend, 2009-2019(f)

Search’s Share of Global Digital Ad Spend Plateaus

As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad Trends report from WARC. Search is expected to account for just less than half of internet advertising spend this year, but this represents the lowest share in 10 years. Although mobile’s share of ad spend and its share of search traffic in those countries are both growing, mobile’s allotted ad spend is increasing a quicker rate. Read More: www.marketingcharts.com

‘OpenAP’ CEO David Levy Sees New Life After WarnerMedia Departure

Now, says David Levy, OpenAP’s CEO, advertisers will soon be able to make purchases through OpenAP as well. The moves are some of the first big ones since Levy came aboard as CEO of the operation in May. Not to be confused with the David Levy who is the former president of WarnerMedia’s Turner cable unit or the David Leavy who serves as chief corporate operations and communications officer at Discovery Inc., OpenAP’s Levy is a veteran of the ad-tech world who – if things work as he hopes – is poised to play a role in a reworking of TV advertising as more consumers watch video in ways other than sitting down in front of a living room set at a particular time and date. Read More: variety.com

Isn’t this like Do Not Track all over? Voluntary adoption and toothless enforcement.

AD INDUSTRY OFFERS AN ANSWER TO ONLINE PRIVACY PROBLEMS: There are a lot of efforts trying to rein in advertising tech that tracks you online, and the newest option is coming from the ad industry itself. The IAB Tech Lab, a partner to the Interactive Advertising Bureau that has long represented online ad companies, proposed a new digital token on Wednesday designed to offer a better balance between advertisers’ needs and your own – including an ability to tell advertisers to leave you alone. Read More: www.cnet.com

Consumer Response to Lack of Diversity in Ads

Consumers Say That Diversity in Advertising Has An Impact on Them

With some 62% of respondents saying that a brand’s diversity, or lack of it, impacts their perception of their products or services, just how many are willing to stop supporting a brand whose advertising doesn’t reflect their identity? About one-third of respondents overall say they have ceased to use a brand that didn’t represent their identity in its advertising. A large portion of African-American and Hispanic respondents also have walked away from a brand for not representing them in its advertising. Read More: www.marketingcharts.com