Tagged: agency

Kill the cookie! Hello IP address cross platform attribution.

‘BRANDS TURN A BLIND EYE’: CONFESSIONS OF A FORMER AGENCY EXEC ON ATTRIBUTION SCAMMING: So the brand marketers tell agencies to hit high figures by whatever means necessary?In many cases, I do think the brand marketers know and just turn a blind eye because it also looks good to their own bosses if the numbers look good. Read More: digiday.com

P&G Debuts New Media Model, Taking More Work In-House to Give Brands ‘Flexibility’

The world’s largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor Nelson Peltz continues to push the company to cut costs and improve profit margins. Source: www.adweek.com