Tagged: agency

Audits of digital media have never really worked.

‘AUDITING AS WE KNOW IT IS DEAD FOR ONLINE MEDIA’: ADVERTISERS SEEK AUDITING ALTERNATIVES: In response to those concerns, Ebiquity has revamped the way it audits online media to give advertisers a like-for-like view of both cost and quality on key aspects of their digital media performance that spans different markets. Read More: digiday.com

How 9 Big Media Agencies Are Innovating

How 9 big media agencies are innovating – Business Insider With media agencies facing tremendous pressure on numerous fronts, traditional ways of media planning and buying just don’t cut it anymore. Read More: www.businessinsider.com