Tagged: agency

In-House Agency Creative Content Concerns

What Content Challenges Are In-House Agencies Facing?

Recent years have seen a significant rise in the trend for brands to bring agency work in-house, with a report released last year by the Association of National Advertisers stating that almost 8 in 10 of its client-side members had an in-house agency, compared to just 42% in 2008. A more recent piece of research noted that companies with an in-house agency report that one of their challenges is hiring and retaining talent. Read More: www.marketingcharts.com

Citing conflicts, WPP won’t participate in Accenture-led ad pitches

The agency group is refusing to share its media data with Accenture for a media audit, saying Accenture could use that intel to undercut WPP’s prices on pitches for lucrative ad budgets, according to advertising sources. If Accenture is privy to the prices WPP buys its media, the advertising side of the consulting firm could potentially use that information to offer advertisers cheaper, more effective media rates during pitches. Read More: digiday.com

Brands Are Changing Their Relationships With Agencies, Bringing Work In-House

Most in-house agencies still outsource functions to external providers, according to 2018 research from the In-House Agency Forum, so agencies don’t need to necessarily view it as a threat to their existence. For in-housing to work, agency partners need to support brands in their effort and offer coaching to aid brands on their journey. Read More: www.emarketer.com

Audits of digital media have never really worked.

‘AUDITING AS WE KNOW IT IS DEAD FOR ONLINE MEDIA’: ADVERTISERS SEEK AUDITING ALTERNATIVES: In response to those concerns, Ebiquity has revamped the way it audits online media to give advertisers a like-for-like view of both cost and quality on key aspects of their digital media performance that spans different markets. Read More: digiday.com